
UX & UI

We’re experts in the playful application of art and science.
We’re focused on the player experience. We’re thinking big picture about our games. We’re experimenting and innovating to bring moments of magic to our players on every level.
We put our heart and soul into everything we do. We do it with respect for each other and a love for our players.
We know that when we put our players at the centre and deliver the highest quality, we’ll be a cultural phenomenon for years to come.
Meet the Makers

Andrew Gregorio Puig
Junior UX Researcher
Looking for unaffordable furniture
Eating Indian food
Watching documentaries
Helping players enjoy our games better!
“I’ve been working in King for a year and everyday I look around and think everyone is so bright and clever. Apart from that, I have a lot of fun talking to all kind of players about Candy Crush and seeing how the games are such an intricate part of their daily routines. I hope I can keep learning everyday more and more and to still think that everyone is super clever and feel a bit stupid next to them :)”

Helena Lorenzo
Senior UX Researcher
User empathy
Reports without gifs
Collaboration
Passion for pandas
“My purpose is to make players matter inside the company. In King we really care about players' opinions and we contact them to know what they think. The most gratifying part of my job is to see how players love the work my team is doing.”

Angela Irigoyen
UX Researcher
Punk singer
Passion for sailing
Fear of heights
Connecting with players
“I’m very grateful that King has given me the opportunity to grow in my career as a UX researcher and that they have continued to provide me with new learning experiences. I like seeing how the games are more and more player centric and I love being a part of this process.”