Data, Analytics & Strategy

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We’re the magicians that inform King’s decisions. The data scientists who swap ‘boring’ for boring down into billions upon billions of gameplay events – every day – to deliver game-changing insights.


We’re working together to build strong communities inside and outside.

Our analysts and engineers crunch petabytes of data to shape every area of our games, from design to strategy. It’s all about analyzing real-time information, measuring the magic, and pushing the boundaries of what we can achieve. You’ll find our fingerprints on every exciting development and achievement we make. 

Providing insight that informs the strategic decisions our Leadership Team makes, it’s our analysis that illuminates the way to unchartered territories and exciting new adventures for the Kingdom. As AI evolves, we’re also leading the charge with our AI Centre of Excellence (ACE). We work with leaders in the field to find future uses for this technology across the Kingdom, in ways yet unimagined. 

If you’re insatiably curious about how millions of players interact with games in real-time, and perceptive enough to draw sage advice from swathes of data, then check out our open roles.