King's Co-Founder and Chairman Riccardo Zacconi spotted potential in an audience no one else in the industry was targeting: the casual gamer. The result? Candy Crush Saga.
Riccardo Zacconi on CNBC's The Brave Ones

King's Co-Founder and Chairman Riccardo Zacconi spotted potential in an audience no one else in the industry was targeting: the casual gamer. The result? Candy Crush Saga.