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Looking Back at Pride 2023

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One month. Four countries. 350 Kingsters.

From Barcelona to Malmö and London to Stockholm, hundreds of our Kingsters celebrated Pride this year – let’s take a look at what we got up to!

We had a lot of fun.

Across the Kingdom, we hosted various events and activities, including performances from drag DJs, face painting and t-shirt decorating, all fueled by delicious lunch spreads.

On 1st July, the streets of London were filled with color and joy. And on 8th July, we brought the same energy to Malmö. Floats decorated with rainbows took part in Pride parades and colorful food awaited us when we got back to the offices. In typical King fashion, our Kingsters showed up and were nothing but loud and proud.

Want to see even more? Check out our social media coverage here.

What did it mean to Kingsters?

In the Kingdom we have always celebrated diversity, equity and inclusion, and will continue to do so. No matter who they are, our Kingsters are given a platform, including through the Royal Unicorns (our LGBTQIA+ employee network), to live and work as their authentic selves – and we’re proud of it!

Our teams are made up of all kinds of characters and we’re proud to be the minds behind some of the best mobile games in the world. As we say, a great saga needs all sorts of heroes – without our LGBTQIA+ Kingsters and Royal Unicorns, the stories behind our games wouldn’t be as playful as they are today.

Hear from the Kingsters

  • “Thanks so much for organising, I had a blast!” – Jozef Grootjans, Lead Producer
  • “I truly loved it, it meant a lot.” – Sarah Wellock, Social and Community Lead
  • “THANK YOU – this day made me feel proud to be part of the company.” – Rachel Cavanagh, Employee Experience Lead
  • “Well done! It's a great thing to be a part of and only enhances the experience of working at King.” – Damien Jones, Workplace Manager

So, what’s next?

Now we’ve dusted ourselves off and proved we can make a real splash, it’s time to start planning for next year. The Royal Unicorns are driving an even more effective network of Kingsters and leveling up how we make a difference.

Watch this space.