Senior Marketing Analyst
Craft:Data, Analytics & Strategy
We are looking for a dedicated and proactive Senior Marketing Analyst interested in building, defining and pushing the boundaries of marketing Data and Analytics within Soda Analytics. You will work closely between central teams, Soda Analytics & Reporting, and Soda marketing teams/leads.
Your role within our Kingdom
You will be working with a diverse set of team members in a lively, dynamic and fast- paced environment. You’ll help us further understand the marketing landscape by analyzing the effect of marketing activities on the bottom line as well as player behavior. As the team’s scope is broad, you will also help to support cross- Soda projects that require a general analytics skill set. While you will primarily work on analytics related to PM and Brand activities, you will be expected to contribute to other projects as well.
Become the bridge point between marketing and analytics within Soda Analytics.
Proactively develop new relationships with external and internal data providers and teams working with PM / Brand spend.
Develop, maintain and own a portfolio of analytical tools/reporting that can be used to more quickly and effectively understand marketing investment impact.
Provide the Soda Analytics team with in- depth knowledge of marketing impact, qualitative and quantitative player data/trends, and act as the expert in marketing analytics in Soda
Skills to build thrills
There is plenty of scope at King for you to learn from your colleagues in the areas where you have less experience, and to share your own skills where you are stronger.
Specific factors that are advantageous to excel in this role include:
Analytical mindset: You are a data driven storyteller who thrives in speed of delivery, domain knowledge and wide understanding of available tech and data. You are comfortable with loosely defined problems and insights
Business Insight: You have the ability to identify the real problem and issues our teams want to tackle. You know how to define the right data, critical metrics, analyses or interpretations leading to the right recommendations.
Communication: You’re comfortable crafting good ways of communicating, visualizing or reporting your results/analyses, so they are clear and unambiguous to technical and non- technical team members.
Prior experience with marketing analytics, specifically PM (performance marketing): As this is a new area of specialization in Soda, we need someone who can get off the ground running and help set the way forward with market best practices.
Other experience that might be advantageous, but is not required, includes:
Consumer Insights analytics: you have worked with survey and/or interview based data on consumer behavior
Technical skills: You can extract, manipulate and visualize data and you have a good understanding of applied statistics (probability and confidence theory). You are comfortable with SQL, familiar with Python/R and/or you know how to use visualization tools like Looker for reporting/monitoring needs.
Familiarity with Google Cloud Platform (BigQuery)
Experience in the games industry, customer service or similarly customer- facing digital businesses.
King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications need to be in English.
Discover King at careers.king.com
Here at King, we know moving to another country is a life changing decision.
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