Ads Analyst l Candy Crush Soda (Monetisation)

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Job Description:

We are looking for a talented Analyst with a passion for data driven platforms, digital advertising, and the gaming industry to help us scale our player- first advertising business. You will work embedded in a game studio, collaboratively with an array of demand / ad operations, data science and support functions to sustainably grow our advertising revenue. You will play a pivotal role in the decision- making that will directly impact the top- line revenue generation for one of our world- class titles. 

Responsibilities

• Perform regular analysis of revenue trends and KPIs to optimise performance across our existing ads demand channels and generate insights that drive our strategic roadmap 

• Create and own analytics dashboards that will inform and update stakeholders on ongoing ad monetization on our mobile titles and experiments to improve monetization

• Distil key insights from A/B tests and conduct deep- dives that will inform demand strategy and directly fuel ads revenue growth via pricing adjustments and ongoing waterfall management

• Be part of a team of 20+ talents working on building the best monetisation (in- game purchases + ads) & economy experiences for our players!

Skills to create Thrills

There is plenty of scope at King for you to learn from your colleagues in the areas where you have less experience, and to share your own skills where you are stronger.

Specific factors that are helpful to excel in this role include:

• Work experience: 3+ years experience working in an analytical role within advertising, gaming, tech, or management consulting

• Business Insight: Demonstrated business judgement in generating insights and actionable next steps from complex data

• Statistics: Understanding the AB- testing methodology, ability to make judgement calls on these or the others methods’ applicability

• SQL: The ability to write complex SQL queries and navigate a data warehouse to analyse the behaviour of our 300+ million players (BigQuery is the dialect we use)

• Communication: Designing good ways of communicating, visualising or reporting your results/analysis so they are clear and unambiguous

• Analytical coding: Using tools such as R, Python or Excel for analytical purposes

• Skills with standard reporting tools such as Looker/QlikView/Tableau/etc

Bonus Points

• Familiarity with mobile ad technology / operations, including waterfall management, yield optimisation and working with demand providers (e.g. ad networks, exchanges, etc.)

• Experience with BI- tools as Looker or similar analytics platforms

• Knowledge of ad / game industry best practices for app monetisation, including advertising optimisation and balance vs. in- app game purchase revenue streams

About King

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the
company.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

About King