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Marketing Operations Specialist

London 224



Job Description:


We are looking for a Marketing Operations (Sr) Specialist to drive a diverse range of projects and initiatives for the Marketing Organisation at King. Our job is to enable the delivery of magical customer experiences for King’s 270 million players across the globe throughout our network of games. Want to be a part of it? 


Your Role Within Our Kingdom 

This is an opportunity to join a highly valued and dynamic team that supports a range of functions across the business in a creative, challenging and collaborative environment, where your ideas will be as valued as your marketing and technology expertise.  


The Marketing Operations team is uniquely positioned at the intersection of the business, technology, data and third parties with the goal of continuously innovating and evolving the way we operate in Marketing. We work with all Marketing channels and leadership to ensure that we have the right technology and processes in place to reach our Marketing objectives effectively and efficiently. 


Creating magical player experiences means always being at the cutting edge of our MarTech, so your role will always be evolving as new things come up! 


Your responsibilities will include: 


Marketing Technology 

  • Manage initiatives to test and integrate 3rd party and internal tools for the marketing team 

  • Research, recommend and implement new marketing technology products to drive innovation or efficiencies 

  • Collaborate closely with technical teams and marketing stakeholders to deliver solutions 

  • Create MarTech agile acceptance criteria 

  • Create and build relationships with external vendors 

  • Support/train the marketing team on MarTech toolset  


Project Management 

  • Manage projects from inception to completion, partnering with the Marketing, Technology, Analytics, Games teams and external vendors 

  • Create and maintain project plans, trackers, communication plans and follow up routines 

  • Support creation of business cases and presentations 


Lead implementation of “work smarter” initiatives by: 

  • Collaborating across teams to create, optimize and implement marketing processes to improve collaboration, communication, speed and content creation 

  • Looking for opportunities for automation and how to reduce complexity 

  • Analysing trends and themes, make recommendations on ways to continually improve and refine the way we work 


Skills to create thrills 

Above all you are passionate about marketing, have a growth mindset and have a strong interest in marketing technology. 


Other skills include: 

  • Experience working within a mobile or gaming business in a marketing operation or business analyst role or as a MarTech consultant in a B2C, SaaS, or consultancy organisation  

  • Experience with marketing technologies such as digital asset management, customer data platforms, CMS, mobile measurement partners, customer engagement platforms, marketing resource management is valued  

  • Ability to understand technical terms such as API, script, SDK 

  • Experience managing cross- functional initiatives and projects in a dynamic agile business environment 

  • Strong aptitude for identifying problems, troubleshooting issues and problem- solving 

  • Ability to transform an idea into a viable end to end implementation plan 

  • Detail oriented, quality focused and player centric 

  • A self- starter who is willing to roll up your sleeves and get things done 

  • Demonstrable ability to work in a dynamic environment with ambiguity 

  • Excellent communication and presentation skills with the ability to build relationships internally and externally 

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
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King in London

“If it’s a lunchtime battle on the foosball table you’re after, let’s hope you find the London job you’re looking for.”

Our Kingdom is in lively Soho, right in the heart of the West End in the centre of the city.  We’ve taken over four floors of the landmark Ampersand Building and turned them into a leafy hub (look out for the trees…) plus there’s a sweet terrace with inspirational city views.

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Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here.

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Marketing @ King

London 213


We’re constantly finding new ways to engage our players and inspire more to join us.

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