Skip to main content

Senior Consumer - Player Insights Manager

London 224

Craft:

Marketing

Job Description:

Your role within our Kingdom
 

You will craft and implement consumer research programs and provide ongoing insight- based mentorship. Your work will focus on a number of existing King titles, collaborating internally to ensure tangible outputs are delivered to inform decision- making.

You will have proven experience advising Product and Marketing teams in multiple functions and measurably improving business and marketing results through consumer insight.

Responsibilities include:

  • Act as an Insight consultant, working with team members to formulate an Insights agenda for Product Marketing, Brand Marketing and specific Games teams

  • Create, design and deliver mixed methodology studies – ensuring the right methodologies are used at the right time efficiently and optimally

  • Ensure key lessons can be shared across studios and departments

  • Create top- line outputs for senior management in the form of a summary of recommendations

  • Collaborate with UX researchers and analytics teams to Incorporate behavioural data and research, improving our internal understanding of players and their gaming habits and practices

  • Seek, test and embrace new methodologies that further improve the efficiency of the Player Insights team

  • Maximise an online community of players for research

  • Develop capabilities and solutions that will give fast- turn- around insights using internal data

  • Proactively create thought pieces based on existing insights and identify areas for further research and growth opportunities for the business

  • Prioritize tasks according to strategic value to King

  • Engage with key team members and develop effective working relationships to understand their challenges, scope their needs and provide solutions to address these

  • Mentor team members: oversee their work, ensure quality standards are met, provide training and support as vital, give regular feedback to improve performance and progression, share standard methodologies

  • Serve as a key leader, contributing to the development and growth of the Player Insights team

Skills to create thrills

  • Validated experience of relevant global experience in Consumer Insights with a good understanding of product development, brand positioning and marketing efficiency

  • Comfortable working and presenting in a geographically, culturally diverse and international business

  • Excellent communication and presentation skills with the ability to establish relationships across all levels of the business and with external agencies

  • Significant quantitative experience

  • Extensive experience in consumer research with strong customer- facing consultative expertise

  • Proficiency in all parts of the research (qualitative and quantitative) life- cycle, to include: briefing, recruitment, questionnaire/discussion guide design, analysis, synthesis of findings, communication of insights

  • Experience working in a data- driven environment

  • High level competency with Microsoft Excel

  • A self- starter with an ambitious attitude

  • Ability to juggle multiple projects and priorities, delivering in a fast- paced environment, whilst keeping a calm head

Bonus skills:

  • Passionate about playing a range of mobile games

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
Discover King at careers.king.com

King in London

“If it’s a lunchtime battle on the foosball table you’re after, let’s hope you find the London job you’re looking for.”

Our Kingdom is in lively Soho, right in the heart of the West End in the centre of the city.  We’ve taken over four floors of the landmark Ampersand Building and turned them into a leafy hub (look out for the trees…) plus there’s a sweet terrace with inspirational city views.

Browse all of the roles

Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here.

Download guide
London

Marketing @ King

London 213

Marketing

We’re constantly finding new ways to engage our players and inspire more to join us.

Browse all of the roles

Similar jobs