Senior Consumer - Player Insights Manager
Your role within our Kingdom
You will craft and implement consumer research programs and provide ongoing insight- based mentorship. Your work will focus on a number of existing King titles, collaborating internally to ensure tangible outputs are delivered to inform decision- making.
You will have proven experience advising Product and Marketing teams in multiple functions and measurably improving business and marketing results through consumer insight.
Act as an Insight consultant, working with team members to formulate an Insights agenda for Product Marketing, Brand Marketing and specific Games teams
Create, design and deliver mixed methodology studies – ensuring the right methodologies are used at the right time efficiently and optimally
Ensure key lessons can be shared across studios and departments
Create top- line outputs for senior management in the form of a summary of recommendations
Collaborate with UX researchers and analytics teams to Incorporate behavioural data and research, improving our internal understanding of players and their gaming habits and practices
Seek, test and embrace new methodologies that further improve the efficiency of the Player Insights team
Maximise an online community of players for research
Develop capabilities and solutions that will give fast- turn- around insights using internal data
Proactively create thought pieces based on existing insights and identify areas for further research and growth opportunities for the business
Prioritize tasks according to strategic value to King
Engage with key team members and develop effective working relationships to understand their challenges, scope their needs and provide solutions to address these
Mentor team members: oversee their work, ensure quality standards are met, provide training and support as vital, give regular feedback to improve performance and progression, share standard methodologies
Serve as a key leader, contributing to the development and growth of the Player Insights team
Skills to create thrills
Validated experience of relevant global experience in Consumer Insights with a good understanding of product development, brand positioning and marketing efficiency
Comfortable working and presenting in a geographically, culturally diverse and international business
Excellent communication and presentation skills with the ability to establish relationships across all levels of the business and with external agencies
Significant quantitative experience
Extensive experience in consumer research with strong customer- facing consultative expertise
Proficiency in all parts of the research (qualitative and quantitative) life- cycle, to include: briefing, recruitment, questionnaire/discussion guide design, analysis, synthesis of findings, communication of insights
Experience working in a data- driven environment
High level competency with Microsoft Excel
A self- starter with an ambitious attitude
Ability to juggle multiple projects and priorities, delivering in a fast- paced environment, whilst keeping a calm head
- Passionate about playing a range of mobile games
King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications need to be in English.
Discover King at careers.king.com
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