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Associate Director, Advertising Insights

V4P FEB19 353


Advertising & Sales

Job Description:

Associate Director, Advertising Insights - London, NY, Other

Activision Blizzard Media is a rapidly growing business created to connect advertisers with our 350M+ global player base across Activision, Blizzard and King.

The initial goal of this thriving start- up effort has been to create premium, innovative advertising experiences for world- class casual mobile games like King’s Candy Crush Saga. Looking ahead, we plan to launch advertising across the Activision Blizzard portfolio, including high growth areas like esports. This is a really exciting time to join this growing business.

Your role within Activision Blizzard Media

You will be responsible for driving direct advertising revenue as a part of the advertising insights team. This includes participating in developing thought leadership projects, executing research, conducting analysis and presentations for clients and internal customers, panel management, project management and working along our marketing measurement and data science teams.

This role reports to the Head of Advertising Insights and works closely with the Research Leads as well as the rest of the Research, Marketing, Sales & Product teams to carry out the roadmap for quantitative and qualitative research related to ad effectiveness & user experience at ABM.

  • Developing and carrying out thought leadership projects with the team focusing on unique perspectives and tools to advance our industry leadership in gamer knowledge
  • Deliver research to stakeholder teams - Sales & Product - showcasing the impact of advertising on our players and brands
  • Build stories and support on vertical narratives to help advance our sales strategy
  • Build stories relating to player sentiment and user experience informing our game studios on iterative journey changes

Skills & Attributes

  • BA/BS in business, marketing, analytics or related fields recommended 
  • 10 years of experience, preferably in a marketing or media environment
  • Experience in executing research plans from survey design to presentation expected
  • Strong analytical, organizational, project management and communication skills
  • Effective data visualization skills
  • Strong team player, works well collaboratively
  • Additionally a self- starter: Energetic, passionate, curious and takes initiative with strong follow- through to quality delivery required
  • Strong presentation and storytelling skills to succinctly discuss the methodology and insights derived
  • Excellent ability to communicate analytics to a non- technical audience
  • Interest in gamer insights, behavior and analytics necessary
  • SQL experience a plus / willingness to learn a must.

About Activision and Our Family of Brands

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one (or more!) of our games. We have developed more than 200 fun titles and offer games in over 200 countries and regions. King has game studios in Barcelona, Berlin, Bucharest, London, Malmö, Seattle, San Francisco and Stockholm along with offices in Chicago, LA, Malta, New York, and Tokyo. King is an independent unit of Activision Blizzard Inc. (Nasdaq: ATVI) which acquired King in February 2016.

Activision Blizzard is a member of the Fortune 500 and S&P 500, and the world's most successful standalone interactive entertainment company.

We delight hundreds of millions of monthly active users around the world every day through franchises including Activision's Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™.

We’ve been one of Fortune’s "100 Best Companies To Work For®" for the last four years. Headquartered in Santa Monica, California, we have operations throughout the world, and our games are played in 196 countries.

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
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Our Kingdom is in lively Soho, right in the heart of the West End in the centre of the city.  We’ve taken over four floors of the landmark Ampersand Building and turned them into a leafy hub (look out for the trees…) plus there’s a sweet terrace with inspirational city views.

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Advertising & Sales @ King

V4P FEB19 353

Advertising & Sales

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