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Senior Manager, Marketing Finance and Strategy


Job Description:

Senior Manager, Marketing Finance and Strategy, Blizzard Entertainment

Blizzard Entertainment is seeking a world- class marketing finance lead to join our award- winning video game company in Irvine, California. Blizzard Entertainment is a premier developer and publishing of entertainment software. Its games are consistently category leaders, including the World of Warcraft®, Overwatch™, Diablo®, Hearthstone®, and StarCraft® franchises, each of which have received Game of the Year awards.


As the Senior Manager of Marketing Finance and Strategy, you will support marketing and finance leaders on strategic planning, forecasting, and impact assessment for marketing investments across the Blizzard portfolio. You will be a key business partner to marketing and finance leaders in deciding budget allocations and driving effective decisions. Responsibilities for this role include, but are not limited to, the following:   

Marketing effectiveness

  • Partner with game franchise teams to develop deep understanding of audience segments and channel performance
  • Contribute to decision making on marketing budget allocation and optimization, including user acquisition, influencer activation, partnership marketing, and campaign production, among others
  • Participate in A/B testing initiatives and build codified knowledge to facilitate cross- franchise learning

Financial analyses and planning

  • Partner with marketing, finance, and regional teams to develop annual operating plan / quarterly forecast for the marketing budget. Help to set objectives, measurable KPIs, budget, and approval gates for both fixed headcount and variable spend
  • Lead financial analysis to support decision- making on franchise marketing priorities, investments, and go- to- market plans
  • Own and lead processes to enhance marketing investment tracking, reporting, and evaluation


The ideal candidate will have experience in performance marketing analysis and marketing budget development. In addition, they will demonstrate strong financial acumen. Preferred qualifications include but are not limited to:

  • 4- 5+ years of marketing and finance experience, including 2- 3+ years of experience in top tier management consulting, video games, or tech firms/startups
  • Knowledge of the video game industry, especially games with strong live services. Passion for Blizzard game(s) is a plus
  • Proven record of driving innovative initiatives that generate positive revenue growth 
  • Deep knowledge of the key performance metrics that drive game performance
  • Excellent problem- solving skills and adaptability to change
  • Excellent interpersonal skills to manage complex projects with diverse stakeholders across functions, regions, etc.
  • MBA or equivalent professional experiences


Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
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