Technical Ad Operations Manager
We are seeking a skilled Technical Ad Operations Manager that has a passion for digital advertising, data driven platforms and the gaming industry to help us scale a player- first advertising business. You will work collaboratively with an array of top sales, account management and product professionals to execute exceptional ad experiences that make a meaningful contribution to our games. You will play a pivotal role in expanding the indirect advertising operational processes for waterfall setup/delivery, new product testing/deployment and ad quality.
Apply for this role if you are a hungry and talented AdOps lead or manager that has fluency with the technologies that make up the mobile media ecosystem, specifically around publisher side capabilities, demand- side platforms (DSPs), data management platforms (DMPs), and tagging technologies.
Lead a team of ad operations professionals on the set up of A/B monetization testing across the portfolio of external systems (GAM,Unity,Facebook) and internal tools, while maintaining a high quality standard to ensure 100% accuracy
Support the Partnership team with new partner integrations and maintaining blocklists.
Lead the monthly creation and implementation of blocklists across all games.
Represent AdOps in strategy meetings with Game teams relating to demand operations by offering insights on technical setups along with bandwidth.
Work cross functionally with Product and Partnership teams on vetting new ad tech vendors that support efficiencies and monetization.
Partner with AdOps Leads in London and New York on new processes and balancing specialists workload.
Ensuring good relationships with Global Account Management, Legal, Game and Product teams including contributing to the development of AdOps SLA and issue resolution/escalation processes with those teams.
Support departmental planning and budgeting including headcount, supporting technologies and training opportunities.
Ensure the AdOps team maintains strong capacity planning capabilities and provides the Leadership Team with up- to- date regular capacity analysis.
Liaise with teams responsible for Pricing & Yield Management, Business Intelligence/Sales Operations to ensure open flow of information and data to better understand performance, optimize campaigns, manage resources accordingly to achieve yield targets.
Frequently review tools used by the AdOps team to maximize performance and make recommendations for change with supporting business plans and budgets.
Bring ‘can do’ attitude to the team, provide support, outline career progression paths, create structure within the team that builds motivation and encourages ideation.
Keep on top of industry trends in online advertising and AdOps.
Involvement in industry trade bodies at high level.
Skills to create Thrills:
A minimum of 5 years’ experience and at least 3+ years building and managing an AdOps or Programmatic team in a publisher environment.
A proven and respected industry AdOps or Programmatic lead with a strong digital pedigree.
Expert with leading ad servers especially GAM, local and global advertising eco- system and will have industry knowledge of order management tools, data management platforms, programmatic systems, analytics and brand safety tools, video technologies, mobile specialisms (e.g. Apps), native providers.
Experience of overseeing traffickers and managing technically- led AdOps teams in order to maximise efficiencies and reduce response times.
Proven ability to grow teams, manage capacity and future planning.
Knowledge of digital advertising regulations such as GDPR, CCPA, LGPD and business impacts
Knowledge of app development roll- out procedures and project management concepts.
Knowledge of, and willing to give opinion on the advertising market - Digital TV, Display, App, emerging technologies such as VR.
Ability to clearly communicate complex and technical issues to a variety of internal and external stakeholders.
Knowledge of audience and data based sales
Excellent interpersonal, organizational skills and a motivator.
The ideal candidate will be service oriented and willing to go the extra mile to ensure stakeholders and partners are successful in ad monetization experiences
Excellent industry contact list.
Education: Bachelor degree preferred.
Experience/ A proven track record managing or directly contributing to a live business during a period of rapid growth
Candidates from mobile media publishers, game studios, mobile app development, ad network and ad technology should apply.
You have an ability to demonstrate an understanding and experience in developing player- first game ad monetization features
New York/East Coast Time Zone
King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications need to be in English.
Discover King at careers.king.com