Skip to main content

Principal Experience Designer - Candy Marketing

London 224



Job Description:

Our Experience Design Studio is looking for a Principal Experience Designer with comprehensive service design experience to join us in Candy Marketing. A leader and contributor in framing and solving complex problems; that uncover moments that matter, new business value and experiences that surprise and delight our players globally.

You will report directly to our Director of Experience Design based in Barcelona. As a member of King, you will have ample personal and professional development opportunities alongside talented colleagues sharing an appetite for holistic thinking, problem- solving and attention to detail. 

Your role within the Kingdom

Daily you inspire marketing and game studios to improve our player experiences, services and develop whole new value propositions based on new technology, new market developments or identify gaps in the brand experience.

Your practical and pragmatic approach will help shape our goal to connect and engage the world through playful entertainment.

If you feel this is you, we'd love for you to apply!

Your responsibilities would include:

  • Collaborative methods to understand challenges and explore solutions across teams.

  • A self- starter who prioritises and manages programs, defines milestones, success criteria, resource allocation, and ensures successful on- time delivery.

  • Develop and manage relationships across marketing, Candy Crush Saga and Candy Crush Soda game teams.

  • Lead research activities to identify appropriate customer problems, solutions, and opportunities to form or create idea briefs framing explorations.

  • Fluency in shared tools and methods for online collaboration to explore, refine, and document credible experience concepts.

  • Maintain organised working files and project directories for easier collaboration across organisations and teams.

  • Successfully build, lead and mentor a team of service design experts.

  • As an advocate for service design, raise the awareness and understanding of the processes, tools and methods to create champions throughout the organisation.

Skills to create the thrills

  • Think strategically and systematically to strategy and vision with scalable design opportunities at every level.

  • Easily switch from macro to micro; from understanding the strategic value and business dynamics to the experience of a specific product or service.

  • Uses design methods, not as a tool to solve execution problems but to identify new opportunities for value creation.

  • Ability to work quickly in an agile environment, interact with people and empathise with stakeholders at different levels.

  • Mastery of tools and activities in applying service design in the real world - (strategic design, experience design, marketing, service design and design thinking) and mentoring others.

  • A curious mind with a passion for design, enthusiastic about excellence and attention to detail.

  • Plan, design, and facilitate cross- functional workshops with actionable outcomes for partners and stakeholders.

Bonus Points

  • Experience in mobile game marketing or developing global omnichannel marketing.

  • Hands- on experience utilising Growth Hacking, Lean and Agile methodologies to shape real change, value opportunities, and forward- thinking cross- functional teams.

  • Bring an optimistic and entrepreneurial mindset with experience in scaling teams in adopting new ways of working.

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
Discover King at

King in Barcelona

“Even if you came to Spain to try and become the next Messi, there may still be a job in Barcelona for you.”

Barcelona is energetic, avant-garde and has the self-confident swagger of an ever-growing city. Our Barcelona Kingdom fills 6 floors in the heart of the 22@ district – a district that’s at the centre of innovation in the city.

Browse all of the roles

Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here – like rolling down the Ramblas, taking a siesta or finding your seat (out of 99.786) at Camp Nou.

Download guide

Marketing @ King

London 213


We’re constantly finding new ways to engage our players and inspire more to join us.

Browse all of the roles