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Principal Game Designer - In App Purchases | Candy Crush

London 018


Games Design & Production

Job Description:

We are looking for a Game Design Expert and Creative Leader within the Economy Expansion team on Candy Crush Saga. You’ll design novel systems, features and products to cater to player types with different needs, motivations and behavior.

You’ll lead the design on a team of over 20 people, including passionate UX Designers, Product Managers, Analysts & Developers. The ideal candidate will have proven experience in game design, a strong aptitude for critical thinking and analysis, outstanding people skills and boundless creativity.

Your role within the Kingdom

  • Monitor individual life cycles for different player profiles to define under- catered motivations and opportunities.

  • Channel your expertise in player psychology, game economy and balance, to design new rewards/products that will surprise and delight players.

  • Be the champion to achieve the intended design vision and meet expected outcomes

  • Collaborate with Product Managers to set and achieve optimization and revenue targets

  • Collaborate with the team to develop and maintain a model of game performance and individual player lifecycle based on historical data to drive informed decisions

  • Mentor and coach junior designers within team

  • Be the champion for end- user experience

Skills to create thrills

  • Goal- oriented game designer with extensive knowledge of free- to- play mechanics and a deep understanding of how economic systems drive player behavior

  • Experience in multiple areas of design, including gameplay, economy, systems, features, content, and live ops.

  • Have a consistent record of designing impactful monetisation features and systems for live games.

  • Player focussed with a strong desire to get what you are working on in front of players as quickly as possible to learn what works and what needs to be improved.

  • Effective communicator and inclusive leader who can rally a multidisciplinary team behind your vision.

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
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King in Stockholm

“Go and watch the sunset at Skinnarviksberget, it’s the best secret beauty spot in the city.”

This is where it all began. From our Stockholm studio we first embarked on the Candy Crush Saga and the rest is Nordic folklore…

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Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here – like hiking and eating raw herring.


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Games Design & Production @ King

London 018

Games Design & Production

We’re the lifeforce of our games – we’re level designers, economy designers, audio experts, project managers, and producers.

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