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Sr. Product Manager, WoW


Job Description:

Sr. Product Manager – World of Warcraft

Blizzard Entertainment is a community of 4,000 global employees who are passionate about not only gaming but entertainment and the technology that drives our player experience.

We are on a quest to find a legendary Sr. Product Manager who is a master of their craft to drive business performance for World of Warcraft. You will be responsible for the development of player- centric and data- informed strategies to optimize for long- term success for the franchise. You will be accountable to own one or more strategic projects for World of Warcraft from ideation through to delivery. The ideal candidate is both a thinker and do- er with outstanding communication skills, proven experience in the gaming industry, and a proven track record of supporting AAA products. Importantly, they will have a deep understanding of and empathy for our players because they are a player themselves.

Covid- 19 Hiring Update: We’ve transitioned to a work- from- home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.


  • Become a core member of cross- discipline pods (including business, design, production) focused on key initiatives to drive World of Warcraft’s commercial performance
  • Become an expert on our players: their pain points, needs and wants
  • Exhibit sound product judgment to influence our game roadmap
  • Develop holistic strategies that drive increased acquisition rates, near- term engagement and long- term retention
  • Take a data- driven approach to collaborate with design and production to identify and implement features which promote retention for different segments of the player base
  • Monitor and escalate potential issues and share performance data with development team, publishing, and commercial leads
  • Translate strategy into a set of clear measurable objectives tied to franchise goals, and demonstrate how initiatives impact key business metrics
  • Assess the impact of features/initiatives and share what the team has learned within Blizzard
  • Monitor the competitive landscape, bringing forward novel approaches and best practices

Recommended gear

  • A minimum of 4+ years of experience in a business, product management, strategy or analytics role supporting AAA products
  • Adept at leading through influence and working through consensus building
  • Experience distilling large amounts of data to draw actionable business insight, including segmentation approaches, multivariate testing and experimentation
  • Experience communicating and defending analytical insights to executive- level audiences to inform decision making
  • Strong project management skills and a self- starter approach to delivering results
  • Experience in JIRA, Confluence or comparable team collaboration applications
  • Proven ability to work well in a team environment, managing complex projects with diverse teams. Specifically, experience working closely with creative/development teams and knowledge of game development processes is valuable in the role
  • Passionate gamer with working knowledge of Blizzard games, products, and services (particularly World of Warcraft)
  • MBA or a relevant graduate- level degree providing expertise on business operations topics is preferred

Required Application Materials

  • Resume
  • Cover Letter which should include:
  • Why you are interested in working on World of Warcraft
  • What games you are currently playing
  • ** Only Resumes with Cover Letters will be considered.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
Discover King at

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