Performance Marketing Senior Executive/Analyst
We’re looking for a senior executive with a growth hacking mindset to join our Performance Marketing Team in London to support our global UA and remarketing efforts. Why work at King? We have one of the highest global mobile spends of any category, let alone gaming, and you’ll be encouraged to try new things, test out and prove your hypotheses. You’ll get support from an experienced team and there will be an encouragement to use the latest ad tech and techniques, with a willingness to always test new things.
This person will drive forward our Performance Marketing strategy diligently applying innovative buying and creative strategies, whilst improving upon our current best practices to make a meaningful impact on some of the most downloaded games of all time.
We think you’ll like it here.
Your role within our Kingdom
Become the key project manager by acting as a liaison internally and externally with the Games Studios, creative teams and our sophisticated Performance Marketing team
Explore early- game marketability, learn, and bring new games from their first public playtests to worldwide launch and beyond
Support and facilitate the creative production process between the Media Buying team and the Studio/Product teams
Investigate and report on holistic and channel level competitor activity.
Deconstruct and optimise the user funnel working with key stakeholders across the company
Apply your analytical skills to identify trends and patterns with both in- game user behaviour and with paid digital campaigns to influence our buying strategies
Staying current on the latest technology and trends in mobile, and ensure we are launching first to market strategies
Implement new processes and develop solutions that provide useful insights
Essential Skills, Knowledge and Experience
At least 2- 3 years experience working in a fast- paced environment, preferably at mobile gaming or mobile advertising company
Passion for mobile gaming
Ability to work independently and formulate and analyse tests and data
Knowledge of different mobile user acquisition channels that can be leveraged to drive profitable scale
Strong analytical skills with the ability to analyse data, derive insights and make recommendations
Hunger to learn and absorb from a team of expert Performance Marketers
Excellent communication skills; written, verbal and interpersonal
Formidable skills in Microsoft Excel, Powerpoint, data visualisation tools (Looker or Tableau) and SQL
Must be able to deconstruct user funnels and identify areas for optimisation
Ability to work in a self- directed, fast- paced, results- oriented environment & to meet deadlines
Basic R Script, python, or similar skills a plus.
King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment company for the mobile world. We make games for millions of players worldwide, which can be played on our king.com and royalgames.com websites, Facebook, and mobile platforms such as the Apple App Store, the Google Play Store and the Amazon Appstore. King has game studios in Barcelona, Berlin, Bucharest, London, Malmö, Singapore, Seattle and Stockholm along with offices in Malta, San Francisco, Seoul, Shanghai and Tokyo.
Want to join our Kingdom?
Please send us your CV by clicking the ‘Apply now’ button. All applications must be in English.
King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications need to be in English.
Discover King at careers.king.com
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