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Principal Game Designer - Candy Crush Saga

London 018


Games Design & Production

Job Description:

Are you a F2P Design Expert passionate about innovation and live operations? Do you enjoy big picture thinking and guiding a team of talented designers to deliver towards a vision? 

We are looking for a Principal Game Designer to join our team, to be the champion for fun player experiences within the Features team in Candy Crush Saga! 

Your role within the Kingdom

  • Own the design vision for a segment of the game and work with the team to translate it into fun and high performing features.

  • Collaborate with product managers to identify and address problems and opportunities within the area.

  • Mentor, guide and help level up a team of talented game designers to deliver great results.

  • Set a high quality standard for game design within the team by integrating industry best practices and being up to date with market trends.

  • Help refine processes within the team to aid in forward thinking and innovation.

  • Help analyze feature performance, identify improvements and communicate learnings to the team. 

  • Be the champion for the end player experience with a keen focus on business outcomes. 

Skills to create thrills

  • Extensive F2P feature design and monetisation experience. Bonus points for experience in the puzzle genre.

  • Adept at both big picture and detail- oriented thinking.

  • Data driven design proficiency.

  • Excellent collaboration and communication skills.

  • Experience leading diverse teams and being a champion for inclusion.

  • Passion for sharing knowledge and helping others grow.

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
Discover King at

King in Stockholm

“Go and watch the sunset at Skinnarviksberget, it’s the best secret beauty spot in the city.”

This is where it all began. From our Stockholm studio we first embarked on the Candy Crush Saga and the rest is Nordic folklore…

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Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here – like hiking and eating raw herring.


Download guide

Games Design & Production @ King

London 018

Games Design & Production

We’re the lifeforce of our games – we’re level designers, economy designers, audio experts, project managers, and producers.

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