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Business Analyst, Advertising Demand

V4P FEB19 353

Craft:

Advertising & Sales

Job Description:

We are seeking a talented Business Analyst with a passion for data driven platforms, digital advertising, and the gaming industry to help us scale our player- first advertising business. You will work collaboratively with an array of demand / ad operations, game studio, product, data science and support functions to sustainably grow our advertising revenue. You will play a pivotal role in the decision- making that will directly impact the top- line revenue generation for our world- class titles.

Your Role Within Activision Blizzard Media

  • Perform regular analysis of revenue trends and KPIs to optimize performance across our existing ads demand channels and generate insights that drive our strategic roadmap
  • Create and own analytics dashboards that will inform and update stakeholders on ongoing ad monetization on our mobile titles and experiments to improve monetization
  • Distill key insights from A/B tests that will inform demand strategy and recommendations for our senior game stakeholders
  • Transform data into insights and recommendations for yield optimizations across programmatic channels and ad networks, including pricing adjustments and ongoing waterfall management
  • Serve as an expert for ads monetization performance and conduct deep- dives to thoroughly understand and explain the performance of ongoing experimentation
  • Partner with data and product teams to identify areas of improvement in data- handling and reporting, to support effective insight generation
  • In collaboration with the entire Demand Operations team, be accountable for the performance of ads monetization and demand experiments that fuel ads revenue growth

Skills to create Thrills

  • You have 2+ years experience working in an analytical role within advertising, gaming, tech, or management consulting
  • Strong quantitative and analytical skills
  • Demonstrated business judgment in generating insights and actionable next steps from complex data
  • Effective multi- stakeholder communications, both written and verbal, in the context of both day- to- day operations and long- term planning, including at a distance across time zones
  • Experience with Looker or similar BI analytics platforms and collaborating with data engineering / product teams to provide feedback on tools and highlight areas for improvement
  • The ideal candidate will be service- oriented and willing to go the extra mile to ensure stakeholders and game studio partners are successful in scaling ad monetization experiences

Bonus Points

  • Familiarity with mobile ad technology / operations, including waterfall management, yield optimization and working with demand providers (e.g. ad networks, exchanges, etc.)
  • Familiarity working within a validation centric environment where decisions are data- led and new innovations are frequently subject to robust A/B testing prior to adoption
  • Knowledge of ad / game industry best practices for app monetization, including advertising optimization and balance vs. in- app game purchase revenue streams

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
Discover King at careers.king.com

King in San Francisco

Location Sanfrancisco (1)

“It’s a bit of a myth that people wear flowers in their hair here, but if you join us in San Francisco, we certainly won’t stop you doing it.”

It’s a small team here on the West Coast, but it’s one that is growing, both for our studio world and also our Advertising business. With its mild climate, stunning scenery and cosmopolitan character, San Francisco is one of North America's most beautiful and exciting cities. You’ll find our studio within striking distance of the AT&T stadium and only a short tram ride away from the heart of the city.

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Advertising & Sales @ King

V4P FEB19 353

Advertising & Sales

We're shaping the industry and taking advertising to new levels.

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