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Vertical Strategist

London 224

Craft:

Marketing

Job Description:

Activision Blizzard Media brings innovative, impactful, and rewarding advertising experiences to our huge audience of highly- engaged players.

This division builds powerful advertising solutions that are embraced by the world’s largest marketers. Activision Blizzard Media connects brands and players with fan- first integrated advertising experiences across gaming and esports. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports like the Call of Duty League™,  the Overwatch League™ and some of the top PC and console gaming franchises such as Call of Duty®, World of Warcraft®, and StarCraft®.

We are looking for a hands- on, detail- oriented, and highly motivated Vertical Strategist to join our growing Ads team. In this role, you will oversee the development of differentiated vertical ad strategies responsible for imbuing deep category expertise into our product roadmaps and go- to- market plans.

You will develop go- to- market strategies focused on driving revenue among crucial industry verticals. Working collaboratively with sales, product, and marketing, you will create scalable vertical sales narratives and collateral that drive demand for our ad solutions among top advertising partners. 

  • Identify business opportunities among key categories
  • Gather competitive intelligence
  • Develop and execute global go- to- market vertical ads strategies
  • Partner cross- functionally to develop scalable sales narratives and collateral
  • Drive sales enablement in partnership with Sales and Operations leadership
  • Source customer feedback; Communicate customer needs to Product leadership during planning cycles.
  • Develop case studies

Skills to Create Thrills

  • 6+ years experience in a strategy role within a top- tier brand; CPG experience preferred.
  • Experience building relationships with marketing decision- makers at brands and agencies. 
  • Comfortable building and managing relationships across business stakeholders, internal and external.
  • Excellent communication, content building and storytelling skills
  • Strong analytical and organizational skills with experience working through cross functional teams.
  • Goal- oriented, highly motivated, takes full ownership of projects
  • Seasoned public speaker who can represent Activision Blizzard Media externally as needed at industry events, panels, etc.,
  • Openness and flexibility to travel as needed

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications needs to be in English.
Discover King at careers.king.com

King in New York

Location Newyork (1)

“Practically everybody in New York has half a mind to write a book — and does”

Home to King’s flagship US Ad Sales team, our office is as buzzing as the city that surrounds it. And that’s not just down to all the coffee we New Yorkers drink. Based on Union Square, we’re right at the centre of the action on Tech Alley. Me-time is most definitely catered for though, with farmers…

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Marketing @ King

London 213

Marketing

We’re constantly finding new ways to engage our players and inspire more to join us.

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