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Senior Product Marketing Manager (New Games)

London 224



Job Description:

We’re looking for a Senior Product Marketing Manager (SPMM) with bags of potential, passion for launching games, and a great team spirit who will help us to bring King’s pipeline of new games to market. 

Your role within our Kingdom

If you have the ability and passion to take games from early development and take them to market with awesome IP development and marketing strategies, then this is the right job for you. The new SPMM will work alongside a talented, multi- faceted group of marketers whose responsibility it is to partner with King studios as they move games from concept through prototype and into production before preparing for a worldwide launch. 

The successful candidate will have a great passion for games and IP building and be love the creative and strategic challenge of taking a game to market with a combination of creative flair, commercial acumen and excellent cross- departmental organisational abilities. 

You will love to leverage insights to define a compelling identity for games and enjoy overseeing the application of this across multiple player touchpoints, from marketing creative to developing community. 

As part of the New Games Marketing Team you will enjoy a creative, challenging and collaborative environment where your ideas will be every bit as valued as your capacity to get things done. Responsibilities will include:

  • Developing stakeholder relationships with producers, game designers and art directors; you will be comfortable developing excellent relationships with studio heads and their teams. Becoming a senior member of the game team as their marketing lead, being able to support them with great marketing insight moving through to launch.

  • Providing project leadership across a multi- faceted marketing and game launch team: you’ll lead the charge on project management, bringing together, and harnessing the power of, awesome groups of colleagues across the King marketing team, game leads and external agencies. 

  • Target audience profiling: You will help to define, profile and validate our addressable target audience and will work with internal partners to collate a robust insight pool that informs our marketing strategies and effects game decisions

  • Go to market strategy: You will help to recommend the optimum route to market for new games, offering innovative ideas as to how we will generate maximum noise with the right partners and channels.

  • Brand Positioning: Developing brand positioning, including value proposition, tone, essence, logos and names with a considered approach founded on insight and intuition and creating materials such as IP bibles to ensure excellence and consistency across all touchpoints. 

  • Product Marketing: You will develop a deep understanding of marketable product features and will collaborate with peers across marketing and the game to strategically test creative and improve the install funnel with a pipeline of paid marketing assets in the run up to a global release.

  • Community development: working with talented member of games and internal community/social teams, you’ll develop a vision for community that ensures grass roots enthusiasm from the earliest point, through to amplifying those communities at the point of launch and beyond.

  • Campaign planning: You will partner with internals teams and external agencies to create the marketing plans and activities required to further develop the game’s identity and performance post launch.

Skills To Create Thrills

  • You have passion and experience for building and launching new IP in the digital environment. We are particularly interested to meet people who have helped taken new games to market – in mobile or console space.

  • You will have good understanding of the potential in engaging and activating communities – ideally with experience of multi- faceted launches or campaigns where community played a lead role.

  • A strong level of gaming experience would be highly beneficial. An avid interest or passion for games is a minimum. 

  • Working with game/product leadership - The role pulls together consumer insights and works with games teams to help shape the experiences we build in game, the brand identity we deliver and the go to market strategy. So it’s essential that you can hold your own with games developers both in internal studios and 3rd party developers. 

  • You should have fabulous organizational and project planning skills as you will be managing multiple projects, liaising with internal and external partners, whilst ensuring timely and in- budget deliverables.

  • Whilst you don’t need to be a specialist, you will understand Performance Marketing and the levers that drive its success. You will be able to handle data effectively and will have a robust understanding of marketing metrics.

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications needs to be in English.
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