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Senior Product Manager - Segmentation and Player Data Store

V4P FEB19 014


Technology & Development

Job Description:

Senior Product Manager - Segmentation and Player Data Store

We are open for this role to be based from one of our sweet offices in:

  • London
  • Barcelona
  • Stockholm

At King we handle a lot of data. We collect, process and analyse player data for more than 350M players every month.

We are looking for an experienced product manager to lead our efforts in building the next generation of data products to drive personalisation of player experiences across our portfolio of some of the largest mobile games in the Appstore, including Candy Crush Saga. 

The PM Segmentation and Player Data will collaborate closely with Game Studios, Marketing and Advertising teams, to ensure we delivery the right data products to help create personalised and fun experiences for all our players


  • Own the Data Strategy for King’s Segmentation and Player Data Platforms.
  • Work closely with Game Studios, Marketing, and Advertising departments to ensure the team delivers data products that enable personalisation and operational automation capabilities that are aligned with our stakeholders.
  • Lead the ongoing development of Kings internal Segmentation Platform
  • Lead the development of our new Player Data Store. The PDS aims to be the operational data record for every King player.
  • Work closely with the compliance team to ensure King safeguards player’s data by integrating privacy and consent permissions in our data products.
  • Collaborate closely with the engineering team on delivery of Data Product Strategy.


  • 5 years of experience in Product Management
  • 3 years of experience with segmentation and/or personalisation
  • Preferably more than 5 years of experience in games industry
  • Can execute product management responsibilities without much guidance
  • Ability to create agreements across different teams and stakeholders with good communication skills
  • Good understanding of KPI based business performance tracking methods

Customers and Stakeholders:

  • Game Studios
  • Marketing
  • Advertising

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications needs to be in English.
Discover King at

King in Barcelona

“Even if you came to Spain to try and become the next Messi, there may still be a job in Barcelona for you.”

Barcelona is energetic, avant-garde and has the self-confident swagger of an ever-growing city. Our Barcelona Kingdom fills 6 floors in the heart of the 22@ district – a district that’s at the centre of innovation in the city.

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Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here – like rolling down the Ramblas, taking a siesta or finding your seat (out of 99.786) at Camp Nou.

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Technology & Development @ King

V4P FEB19 014

Technology & Development

We create unforgettable games that are loved by hundreds of millions of players around the world. Every day we experiment, prototype and challenge the norms.

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