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Performance Marketing Executive

London 224

Craft:

Marketing

Job Description:

We’re looking for a user acquisition specialist to join our Performance Marketing Team in London to support our global UA efforts. As you would expect, we work closely with all the key platforms in the user acquisition space and are continuously looking to see how we can further grow and expand these areas.

The Performance Marketing Executive will report into our Networks team who work with many of our important UA partners.

Why work at King?

We have one of the highest global mobile spends of any category, let alone gaming, and you’ll be encouraged to try new things, test out your hypotheses and prove what you think will acquire users.

You’ll get support from an experienced team and there will be encouragement to use the latest ad tech and techniques and a willingness to always test new things. As the King digital team plan and buy all of our digital media internally it makes us equivalent in billings to some of the largest digital media agencies in the world.

We think you’ll like it here.

Your role within the Kingdom:

  • Planning and creation of mobile marketing campaigns across multiple networks, eventually having full ownership of thew relationship with one of our most important partners.

  • Managing and monitoring budgets

  • Analyzing the effectiveness of campaigns and optimizing accordingly to meet KPIs

  • Reporting on campaigns performance

  • Focusing on innovation and testing to explore areas of potential in marketing campaigns

  • Researching new growth hacking opportunities in the mobile user acquisition scene

  • Collaborating internally with different stakeholders (Creative team, Analytics team…)

  • Develop optimization strategies with teams that provide the company with a competitive advantage

Skills to create thrills:

  • Interest in mobile and gaming industry

  • At least 12 months experience in a Digital Marketing Role.

  • Excellent communication skills: written, verbal and interpersonal

  • Ability to work in self- directed, fast- paced, result- oriented environment & to meet deadlines

  • Strong analytical skills with the ability to analyse data and make recommendations

  • Advanced Microsoft Excel (Pivot tables etc) skills

About King

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the
company.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications needs to be in English.
Discover King at careers.king.com

King in London

“If it’s a lunchtime battle on the foosball table you’re after, let’s hope you find the London job you’re looking for.”

Our Kingdom is in lively Soho, right in the heart of the West End in the centre of the city.  We’ve taken over four floors of the landmark Ampersand Building and turned them into a leafy hub (look out for the trees…) plus there’s a sweet terrace with inspirational city views.

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Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here.

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London

Marketing @ King

London 213

Marketing

We’re constantly finding new ways to engage our players and inspire more to join us.

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