Employer Brand Manager
Craft:HR & Business Support
King is a leading interactive entertainment company for the mobile world, with people all around the world playing our games such as Candy Crush, Farm Heroes, Bubble Witch, and our latest new hit Crash Bandicoot: On the Run!
The games we make bring moments of magic to our players. Our aim - Making the World Playful – it’s what inspires us to create new experiences and raise the bar. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people.
We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way.
We currently have an exciting opportunity for an experienced Employer Brand Manager who will lead and drive the development and execution of a measurable employer brand strategy that attracts and excites world- class talent to King.
Partnering with experts in marketing, PR & Comms, DE&I, Culture & Event’s and Talent Acquisition you will drive initiatives that will promote King’s employer brand in the talent marketplace.
Join us and make your mark at scale!
Your role within the Kingdom:
Develop and maintain an external and internally facing candidate and employer value proposition that radiates King’s brand and unique voice to become a destination for top talent
Lead and create the design and implementation of impactful campaigns that promote King as an employer of choice in the tech and gaming space
Identify critical talent markets and partner with external agencies to develop and execute the talent marketing strategy
Showcase King’s values and culture through rich content, compelling visuals, storytelling and utilise multiple platforms to ensure diversity and reach.
Collaborate with King’s Talent Acquisition team to drive successful talent marketing campaigns
Partner with Marketing, PR & Comms, HR teams, and key stakeholders to ensure all efforts are part of an integrated architecture around brand, communications, and process
Set and share best practice and leverage global employer branding initiatives that benefit Activision, Blizzard & King
Own and keep up- to- date King career site and key social media and recruitment channels by developing fresh and inspiring content
Expand King’s social media presence through captivating content that support recruiting initiatives
Engage employees to naturally participate in employer branding efforts
Use competitor and market insights to advise on talent initiatives and measure ROI and success of campaigns through data, metrics and report on campaign results
Skills to create thrills.
Significant experience in an employer branding role with experience in leading and managing employer brand activity - preferably in high- growth tech or adjacent organization
Experience driving persona based marketing and brand strategy
Thorough understanding of the candidate landscape and channels with proven experience of engaging candidates across multiple channels
Track record of creative work and creative problem- solving, finding unique and out- of- the box solutions
Strong project management skills with the ability to deliver on time and within budget
Strong conceptual problem- solver and organized executor
Experience across multiple regions with the ability to work at strategic and operational levels e.g. conceptualizing talent marketing strategy through to delivery of campaigns
Outstanding verbal and written communication skills with the ability to communicate to different levels and platforms throughout the organization
Ability to work independently and build strong relationships with HR colleagues and stakeholders at all levels
Experience in delivering successful campaigns through external creative agencies and using social media and recruitment platforms
Analytical with the ability to work with data and use market intelligence and market trends to provide insights in order to make informed decisions
Creative and design/human- centered thinker
Tasty Bonus Skills:
MBA and/or advanced management or marketing degree
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications needs to be in English.
Discover King at careers.king.com
Here at King, we know moving to another country is a life changing decision.
That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here – like rolling down the Ramblas, taking a siesta or finding your seat (out of 99.786) at Camp Nou.