Senior Performance Marketing Executive
We’re looking for a senior executive to join our Performance Marketing Team in London to support our global user acquisition efforts. As you would expect, we work closely with both Google and Apple in the user acquisition space and are continuously looking to see how we can further grow and expand these areas.
The Senior Performance Marketing Executive will report directly into the Performance Marketing Manager who leads our platforms (Google & Apple) team.
Why work at King?
We have one of the highest global mobile spends of any category, let alone gaming, and you’ll be encouraged to try new things, test out your hypotheses and prove what you think will attract high retaining players.
You’ll get support from an experienced team and there will be encouragement to use the latest ad tech and techniques and a willingness to always test new things. As the King digital team plan and buy all of our digital media internally it makes us equivalent in billings to some of the largest digital media agencies in the world.
We think you’ll like it here.
Your role within the Kingdom:
Planning and creation of mobile marketing campaigns in Google and Apple (shared responsibility with the team lead, covering all King.com games, geos & platforms)
Managing and monitoring budgets
Analyzing the effectiveness of campaigns and optimizing accordingly to meet KPIs
Reporting on campaigns performance
Focusing on innovation and testing to explore areas of potential in marketing campaigns
Researching new growth hacking opportunities in the mobile user acquisition scene
Collaborating internally with different stakeholders (Creative team, Analytics team…)
Develop optimization strategies with teams that provide the company with a competitive advantage
Skills to create thrills:
Interest in mobile and gaming industry
User acquisition experience in digital marketing ecosystem - experience working with Google or Apple is a plus
Excellent communication skills: written, verbal and interpersonal
Ability to work in self- directed, fast- paced, result- oriented environment & to meet deadlines
Strong analytical skills with the ability to analyse data and make recommendations
Advanced Microsoft Excel (pivot tables, etc) skills
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications needs to be in English.
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