App Store Optimisation - Senior Manager
We’re looking for an App Store Optimisation (ASO) Senior Manager to join our Performance Marketing Team in London to lead our global ASO strategies. We are continually looking at new & innovative ways to improve our App Store pages and drive installs.
Why work at King? We have multiple games across various genres, and we are continually exploring new games to launch into the market.
Reporting into the ASO Associate Director, the Senior Manager, ASO will be responsible for creating and executing ASO testing strategies to answer specific business questions, on a variety of pre- launch & Franchise titles. Will be responsible for communicating performance back to the business & managing the strategy from start to finish. They will also be integral in producing best in class reporting and leading new initiatives within ASO.
Within ASO they will:
Create industry leading ASO strategies to support the marketing of new and existing titles
Act as an ambassador for ASO, communicating plans, initiatives, and performance across the wider King business
Employ your Project management skills by coordinating internally and externally with the Games Studios, cross- channel marketing, and creative teams.
Deconstruct and optimise the user funnel working with key stakeholders across the company. Aligning ASO needs with all strategic recommendations
Build on established strong relationships to drive future growth via new initiatives within the business
Identify and consider opportunities and risks when articulating recommendations
Working within the team to solve challenges around app store optimisation and search
Assessing data performance of projects delivered
Working with our in house design agency to produce intelligently constructed and optimised assets
Running creative A/B testing to assess the performance of optimised creative
Identify trends to help us optimise the position of our games in various app stores
Will be a mentor to junior members of the team and provide guidance
Essential Skills, Knowledge and Experience
Experience working at a mobile app
Extensive experience managing a wide range of stakeholders, across a range of disciplines and levels
Strong analytical skills with the ability to analyse data, derive insights and make recommendations
Excellent communication skills; written, verbal and interpersonal
Formidable skills in Microsoft Excel, Powerpoint, data visualisation tools (Looker or Tableau) and
Ability to work in self- directed, fast- paced, result- oriented environment & to meet deadlines
Basic R Script, python, or similar skills a plus.
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications needs to be in English.
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