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Performance Marketing Executive

London 224

Craft:

Marketing

Job Description:

We’re looking for an executive with a growth hacking mindset to join our Performance Marketing Team in London to support our global user acquisition and remarketing efforts. Why work at King? We have one of the highest global mobile spends of any category, let alone gaming, and you’ll be encouraged to try new things, test out and prove your hypotheses. You’ll get support from an experienced team and there will be encouragement to use the latest ad tech and techniques, with a willingness to always test new things.

This person will support our Performance Marketing strategy efforts in attracting high retaining players to our games.

Your role within our Kingdom

  • Support the Performance Marketing team by acting as a liaison between the Operations team and other internal teams – ensuring best practices, initiatives and tests are circulated clearly and efficiently.

  • Leverage a growth hacker mentality to find previously untouched opportunities to make an impact on growth and reach

  • Deconstruct and optimise the user funnel working with key stakeholders across the company

  • Support and facilitate the creative production process between Media Buying team and our internal Creative Production Studio

  • Employ your Project management skills by coordinating internally and externally with the Games Studios, cross- channel marketing, and creative teams.

  • Apply your analytical skills to identify trends and patterns with both in- game user behaviour and with paid digital campaigns to influence our buying strategies

  • Staying current on latest technology and trends in mobile, and ensure we are launching first to market strategies

  • Implement new processes and develop solutions that provide useful insights

  • Investigate and report on holistic and channel level competitor activity

Essential Skills, Knowledge and Experience

  • Some experience working in a fast paced environment, preferably at a mobile gaming or mobile advertising company

  • Passion for mobile gaming

  • Ability to work independently and formulate and analyse tests and data

  • Knowledge of different mobile user acquisition channels that can be leveraged to drive profitable scale

  • Strong analytical skills with the ability to analyse data, derive insights and make recommendations

  • Hunger to learn and absorb from a team of expert Performance Marketers

  • Excellent communication skills; written, verbal and interpersonal

  • Formidable skills in Microsoft Excel, Powerpoint, data visualisation tools (Looker or Tableau) and SQL

  • Must be able to deconstruct user funnels and identify areas for optimisation

  • Ability to work in self- directed, fast- paced, result- oriented environment & to meet deadlines

  • Basic R Script, python, or similar skills a plus

About King

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the
company.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications needs to be in English.
Discover King at careers.king.com

King in London

“If it’s a lunchtime battle on the foosball table you’re after, let’s hope you find the London job you’re looking for.”

Our Kingdom is in lively Soho, right in the heart of the West End in the centre of the city.  We’ve taken over four floors of the landmark Ampersand Building and turned them into a leafy hub (look out for the trees…) plus there’s a sweet terrace with inspirational city views.

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Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here.

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London

Marketing @ King

London 213

Marketing

We’re constantly finding new ways to engage our players and inspire more to join us.

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