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Performance Marketing Manager (Social)

London 224



Job Description:

We’re looking for a Performance Marketing Manager to join our Performance Marketing Team in London to support our global user acquisition and retargeting campaigns in social channels.

As you would expect we work closely with all the key platforms in the user acquisition space (Facebook, Snapchat, Tiktok, Twitter etc.) and are continuously looking to see how we can further grow and expand these areas.

The performance marketing manager will report directly into the Performance Marketing Social team lead.

Why work at King?

We have one of the highest global mobile spends of any category, let alone gaming, and you’ll be encouraged to try new things, test out your hypotheses and prove what you think will attract high retaining players.

You’ll get support from an experienced team and there will be encouragement to use the latest ad tech and techniques and a willingness to always test new things. As the King digital team plan and buy all of our digital media internally it makes us equivalent in billings to some of the largest digital media agencies in the world.

We think you’ll like it here.

Your role within our Kingdom

  • Planning and creation of mobile marketing campaigns

  • Managing and monitoring budgets

  • Analyzing the effectiveness of campaigns and optimizing accordingly to meet KPIs

  • Reporting on campaigns performance

  • Focusing on innovation and testing to explore areas of potential in marketing campaigns

  • Researching new growth hacking opportunities in the mobile user acquisition scene

  • Collaborating internally with different stakeholders (Creative team, Analytics team…)

  • Develop optimization strategies with teams that provide King with a competitive advantage

Skills to create thrills

  • Extensive experience in a similar role (within user acquisition of Facebook, including app event & value optimization goals) with proven success and therefore comfortable with undertaking challenging convention

  • Great communication and interpersonal skills, and an ability to communicate with both business and technical teams as well as management effectively.

  • Strong presentation skills with the ability of simplifying complex problems and data sets to develop data- led stories to influence stakeholders

  • Analytically minded with the ability to granularly analyse complex data and make clear strategic recommendations.

  • Entrepreneurial spirit of taking ownership and driving results with the ability to conduct financial analysis of business opportunities to meet and exceed goals

  • Exceptionally motivated, passionate with an ability to work in self- directed, fast- paced, result- oriented environment

About King

King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
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King in London

“If it’s a lunchtime battle on the foosball table you’re after, let’s hope you find the London job you’re looking for.”

Our Kingdom is in lively Soho, right in the heart of the West End in the centre of the city.  We’ve taken over four floors of the landmark Ampersand Building and turned them into a leafy hub (look out for the trees…) plus there’s a sweet terrace with inspirational city views.

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Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here.

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Marketing @ King

London 213


We’re constantly finding new ways to engage our players and inspire more to join us.

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