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Creative Marketing Manager

London 224



Job Description:

Creative Marketing Manager


Your role within our Kingdom

We have an exciting opportunity for an outstanding marketeer, passionate about using creativity to drive brand and business success, to play an integral part in our Creative Marketing team. Our mission is to develop and communicate big, bold, culturally- potent creative ideas that will engage our fans and drive business growth.

We are champions of creativity and innovation. We think big, whilst obsessing over the details, in order to get to the best possible creative solution. And we do it with bags of energy, ideas and enthusiasm! The role will be global and span the King gaming portfolio including Candy Crush & new game launches, working within a team of creative marketing specialists.

Core Responsibilities

Shaping and delivering high- profile campaigns with creativity and innovation

  • Shape and deliver creative campaigns including responsibility for TV, digital, print, content production workstreams, managing your own campaigns with support, and be an integral part of the team working on large projects with ability to run key workstreams

  • Manage creative partners and suppliers including freelance consultants, creative agencies and production / post- production partners including setting up and onboarding agencies

  • Manage campaign budgets with meticulous attention to detail and forward- planning, working with the Associate Creative Marketing Manager to ensure flawless tracking of budgets across the team

  • Manage TV ad production edit adaptations; legal approvals, localisation, usage and music rights for global TV planning

  • Prepare, present and distribute campaign presentations, internally and externally to key partners

  • Respond to asset requests from external partners to ensure they are provided with all relevant materials and asset release form

  • Bringing strategic rigour and an audience- centric mindset to everything we do

  • Write campaign briefs and devise strategies to include gathering insights, competitor landscape analysis and translating insights into effective brand and campaign strategies, ensuring we always stay audience and insight- centric. 

  • Bring knowledge of the evolving media landscape to creative development, working closely with the comms planning team to craft strategic, integrated and innovative campaign plans

  • Stay up- to- date with gaming, media & creative industry trends and innovations, and pro- actively share insights and information with the team

  • Put in place effective campaign measurement and analyse brand and market performance with a good understanding of key brand and game metrics, along with those of our competitors working closely with our insights team

  • Understanding of measurement and KPI’s utilising best practices and key learnings to ensure we produce the best content

  • Be a driver and innovator within the marketing organisation

  • Bring agile thinking to non- linear campaign planning processes, working in cross- discipline project teams, in order to shape campaign plans applying strategic, creative and project management skills as required

  • A growth mindset is key to thriving in the agile, collaborative culture where we work closely with teams from across the marketing organisation

  • Standout organizational and project planning skills are key, as you will be handling multiple projects, liaising with internal and external partners, whilst ensuring timely and in- budget deliverables

Skills to create thrills

This role is really going to suit you if you are passionate about creativity, looking to build a career in brand and creative marketing and have a strong interest in gaming and/or entertainment. You'll enjoy exposure to brand and marketing strategy development, global campaigns and multiple gaming titles whilst being an integral part of a fast- paced, agile and collaborative team. It's an awesome opportunity to apply your creative judgment and strategic thinking to big, high- profile campaigns in a fast- moving industry.

  • 5+ years experience in a marketing or agency account/brand manager role with a proven track record in delivering outstanding campaigns with commercial results

  • Great creative and strategic instincts, driven by the desire to make great work, creatively ambitious.

  • Experience working with creative/production agencies

  • Experience delivering campaigns including TV, print, digital, social. TV experience is preferable but what we’re really after is creative effectiveness: someone passionate about creativity in all its forms

  • You’ll have solid experience of how to use insights effectively to drive creative strategies and taking a player- centric approach to inform creative development

  • You’ll be confident in setting up campaign measurement & analysis in order to assess the performance of, and optimise, our campaigns and creative content

  • You’ll be a digital native with an in- depth understanding of all digital and social channels, with experience of planning & delivering effective digital campaigns 

  • Strong presentation skills, an impeccable eye for detail 

  • Ability to bring a proactive, efficient and solutions- focused mindset 

  • You should have experience of juggling multiple schedules and workflow, handling a high volume of requests simultaneously and working with content management systems

  • An enthusiasm and passion for games and an understanding of marketing or digital businesses is a must

  • Position is based in London with some travel

Tasty Bonus Skills

  • Experience working both agency and client side is a definite bonus

  • Experience in mobile, gaming, entertainment, content marketing 

  • Proven strategic ability/led strategic project

  • Experience of working with talent, influencers or events

  • Knowledge of the US consumer landscape

A great saga needs all sorts of heroes

Making games is fun. Especially when you do it with people that share the same idea of what makes a good workplace great. No matter where you’re from, it’s all about what we can achieve together when creating truly magical moments for all our players. That’s why we hire all sorts of talent – because a great saga needs all sorts of heroes.

About King

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications needs to be in English.
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Our Kingdom is in lively Soho, right in the heart of the West End in the centre of the city.  We’ve taken over four floors of the landmark Ampersand Building and turned them into a leafy hub (look out for the trees…) plus there’s a sweet terrace with inspirational city views.

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Marketing @ King

London 213


We’re constantly finding new ways to engage our players and inspire more to join us.

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