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Performance Marketing - Senior Manager

London 224

Craft:

Marketing

Job Description:

We’re looking for a Senior Manager with a growth hacking mindset to join our Performance Marketing Team in London to support our global UA and remarketing efforts. Why work at King? We have one of the highest global mobile spends of any category, let alone gaming, and you’ll be encouraged to try new things, test out your hypotheses and prove what you think will attract high retaining players. You’ll get support from an experienced team and there will be encouragement to use the latest ad tech and techniques and a willingness to always test new things.

The ideal candidate will drive forward our Performance Marketing strategy diligently applying innovative buying and creative strategies, whilst improving upon our current best practices to make a meaningful impact on one of the most downloaded titles of all time, Candy Crush Saga.

The ideal candidate will also have extensive experience working at a mobile gaming or mobile advertising company

Your role within our Kingdom

  • Become the key project manager between our sophisticated Performance Marketing team and the Studio/Product team of Candy Crush Saga

  • Leverage a growth hacker mentality to find previously untouched opportunities to make an impact on growth and reach

  • Deconstruct and optimise the user funnel working with key stakeholders across the company

  • Act as an ambassador for Performance Marketing, communicating plans, initiatives and performance across the wider King business

  • Employ your Project management skills by coordinating internally and externally with the Games Studios, cross- channel marketing, and creative teams.

  • Apply your analytical skills to identify trends and patterns with both in- game user behaviour and with paid digital campaigns to influence our buying strategies

  • Embed yourself in the Games team to identify new opportunities not currently being leveraged by the Performance Marketing team

  • Staying current on latest technology and trends in mobile, and ensure we are launching first to market strategies

  • Implement new processes and develop solutions that provide useful insights

  • Investigate and report on holistic and channel level competitor activity.

  • Explore early- game marketability, learn, and bring new games from their first public play tests to worldwide launch and beyond.

  • Train and develop new members of the team on propriety technology.

Essential Skills, Knowledge and Experience

  • Extensive experience working at a mobile gaming or mobile advertising company

  • Extensive experience managing a wide range of stakeholders, across a range of disciplines and levels

  • Ability to drive product development with stakeholders to deliver against campaign objectives

  • Experience leveraging different mobile user acquisition channels to drive profitable scale

  • Strong analytical skills with the ability to analyse data, derive insights and make recommendations

  • Excellent communication skills; written, verbal and interpersonal

  • Formidable skills in Microsoft Excel, Powerpoint, data visualisation tools (Looker or Tableau) and SQL

  • Must be able to deconstruct user funnels and identify areas for optimisation

  • Proficient in leveraging ad tech tools such as DMPs

  • Ability to work in self- directed, fast- paced, result- oriented environment & to meet deadlines

  • Basic R Script, python, or similar skills a plus.

Our Kingdom

King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment company for the mobile world. We make games for millions of players worldwide, which can be played on our king.com and royalgames.com websites, Facebook, and mobile platforms such as the Apple App Store, the Google Play Store and the Amazon Appstore. King has game studios in Barcelona, Berlin, Bucharest, London, Malmö, Singapore, Seattle and Stockholm along with offices in Malta, San Francisco, Seoul, Shanghai and Tokyo.

Want to join our Kingdom?

Please send us your CV by clicking the ‘Apply now’ button. All applications must be in English.

About King

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the
company.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications needs to be in English.
Discover King at careers.king.com

King in London

“If it’s a lunchtime battle on the foosball table you’re after, let’s hope you find the London job you’re looking for.”

Our Kingdom is in lively Soho, right in the heart of the West End in the centre of the city.  We’ve taken over four floors of the landmark Ampersand Building and turned them into a leafy hub (look out for the trees…) plus there’s a sweet terrace with inspirational city views.

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Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here.

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London

Marketing @ King

London 213

Marketing

We’re constantly finding new ways to engage our players and inspire more to join us.

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