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CRM Contractor- (Three Month Contract)

London 224

Job Description

King is looking for a CRM Contractor to develop and launch creative and effective marketing campaigns across email and in- game channels that appeal to our player fanbase.

You will define and execute efforts to increase player loyalty while ensuring that our players receive the best communications experience possible. A successful candidate will be a highly organized self- starter with strong collaboration and communication skills, and an innate understanding of what most appeals to our players.

Your Role Within Our Kingdom

  • Strategize, map, develop, and execute a CRM strategy and communications blueprint across email and in- game channels that ensures player loyalty, engagement, and continued interest in King products.

  • Brief King’s marketing agency on campaign strategies and oversee development of the creative tone, copy, and visuals for email marketing campaigns.

  • Work cross- functionally with members of Operations, Marketing, and Email to ensure campaign strategy and creative is aligned across all teams.

  • Create, implement, and analyze the campaign and player metrics to optimize interest and response.

  • Understand campaign goals, monitor, and report out on performance of the campaigns, providing insights and recommendations for future improvements.

Skills to Create Thrills

  • 3+ years of experience in executing email marketing campaigns with a focus on user retention and conversion.

  • Ability to simultaneously manage marketing campaigns across email, in- game popup, push, and dog ear systems.

  • Experience with CRM and email marketing platforms (LeanPlum experience is a plus)

  • Solid understanding of mobile contact strategies specific to different platforms.

  • Data- driven mindset with an ability to organize and crunch data, interpret metrics, and identify trends in order to create custom campaigns for different audience segments.

  • Excellent communication, collaboration, and project management skills as well as a very strong attention to detail.

  • Familiarity with King games is a plus.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people that share the same idea of what makes a good workplace great. No matter where you’re from, it’s all about what we can achieve together when creating truly magical moments for all our players. That’s why we hire all sorts of talent - because a great saga needs all sorts of heroes.

Want to join our Kingdom?

Application needs to be in English.

Apply now!

King in San Francisco

Location Sanfrancisco (1)

“It’s a bit of a myth that people wear flowers in their hair here, but if you join us in San Francisco, we certainly won’t stop you doing it.”

It’s a small team here on the West Coast, but it’s one that is growing, both for our studio world and also our Advertising business. With its mild climate, stunning scenery and cosmopolitan character, San Francisco is one of North America's most beautiful and exciting cities. You’ll find our studio within striking distance of the AT&T stadium and only a short tram ride away from the heart of the city.

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Marketing @ King

London 213


We’re constantly finding new ways to engage our players and inspire more to join us.

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