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Live Marketing Specialist - 12M FTC

London 224

Job Description

If you love video games of all types, have direct experience with CRM, the proven ability to manage large scale strategic marketing projects from concept to execution, and report on key KPIs, then this is the job for you!

This is a 12 month fixed term contract covering maternity leave and reports into the CRM Promotions Manager in Barcelona.

This role is based in our Barcelona office, but some travel may be required.

Your role within our Kingdom

We are looking for an exceptional marketer willing to develop their CRM skills and who can help project manage and coordinate multi- channel strategic projects using our CRM channels, in particular for our most engaged players (VIPs). You will work within the Central Live Marketing team to deliver and optimize a world- class experience to our players by briefing, operating and monitoring messaging campaigns that reach hundreds of millions of players worldwide.

As a Live Marketing Specialist, you’re the point of contact for operating campaigns. As such, you’re able to build recommendations and execute best- in- class campaigns.

As part of the Live Marketing team you will enjoy a creative, challenging and collaborative environment where your creativity, energy and ideas will be every bit as valued as your marketing and channels expertise.

Specific Requirements:

  • Project manage strategic initiatives (VIPs lifecycle communications) in collaboration with key stakeholders across the business, including creative ideation of assets and messages

  • Support operations to develop, execute, monitor and optimize CRM campaigns across Candy Crush and Candy Crush Soda, the two biggest games within King portfolio

  • Work together with Data Analytics, Design teams and game studios to understand business needs and identify opportunities to develop exciting, innovative and relevant multichannel campaigns.

  • Facilitate the creation of the campaigns assets (graphics, copy, translation), identify the right segmentation/campaign structure and set- up the campaigns across the CRM systems.

  • Analyze campaign performance, identify and share key insights, iterate and optimize

  • Report CRM activities, results and learnings to various stakeholders within marketing and game studios

  • Develop a high level of proficiency with our CRM and analytics tools.

  • Support the marketing team in new concept generation, prioritization and test planning

  • Work closely with Ads team to support execution of other strategic partnership initiatives

  • Report on KPI metrics, such as monetization, engagement, and reach.

Skills to create thrills

You find all aspects of marketing fascinating and fully understand how all the different pillars of marketing can work together to deliver a unique experience to our players. You are highly creative but also enjoy using a mix of strategy, intuition and data analysis in your day- to- day work.

You’ll have an appreciation of what content works well with your players and how the quality of content and correct targeting can help increase the playing experience and build loyalty. You are player centric and think first through the eyes of the players you are connecting with.

  • Strong project management skills

  • Relevant work experience using CRM campaign management tools (i.e. Salesforce, Leanplum)

  • Knowledge of QlikView or Looker or similar reporting tool, as well as an understanding of what makes good data visualization

  • Highly analytical, with experience of data decision making,

  • Solid understanding or enthusiasm for the games industry,

  • A passion for mobile games,

  • Proven track record of managing impactful marketing campaigns (be prepared to share some case studies with us),

  • Excellent English writing, editing and communication skills,

  • You are a true team player but have the ability to work independently.

  • Exceptional attention to detail as deliverables are shared with key stakeholders.

  • A great communicator, with good presenting skills and a strong ability to build relationships with key partners across different levels.

  • Cultural: You will be smart, hard- working, low- ego and able to work in a fast- based business environment.

  • Industry: You will have experience of working within a consumer internet business with a substantial customer base, and broad set of products or services.

  • Functional: You will have CRM expertise with in- depth knowledge in at least one of our key channels (e- mail, mobile push, and in- game messaging).

  • Highly numerate: You will be very comfortable evaluating and optimizing campaigns in a quantitatively robust manner. You will know how to leverage test and learn approaches to your campaigns.

Bonus points

  • International experience: King is an extremely international business (there are Candy Crush Saga players in Antarctica!) - so candidates with strong international experience are desirable.

  • Knowledge of Agile and Scrum methodologies

We’re Seriously Playful

Officially, we’re a leading interactive entertainment company for the mobile world. Unofficially, we’re a serious business that’s not afraid to have fun. Every day at King, we mix intuition with logic, art with science and magic with mathematics to create the games the world loves to play. Together with our parent company Activision Blizzard, our mission is to bring moments of magic to everyday life. If you think this is something you can help us achieve, let’s talk.

A great saga needs all sorts of heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can’t expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes. And that’s it.

Apply now!

Want to join our Kingdom? You’ll find all you need to apply, plus more information on our culture, values and benefits, including relocation packages at All applications should be made in English.

King in Barcelona

“Even if you came to Spain to try and become the next Messi, there may still be a job in Barcelona for you.”

Barcelona is energetic, avant-garde and has the self-confident swagger of an ever-growing city. Our Barcelona Kingdom fills 6 floors in the heart of the 22@ district – a district that’s at the centre of innovation in the city.

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Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here – like rolling down the Ramblas, taking a siesta or finding your seat (out of 99.786) at Camp Nou.

Download guide

Marketing @ King

London 213


We’re constantly finding new ways to engage our players and inspire more to join us.

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