Senior Research Analyst, Quantitative Research - Activision Blizzard Media
Activision Blizzard Media is a rapidly growing business created to connect advertisers with our 350M+ global player base across Activision, Blizzard and King.
The initial goal of this thriving start- up effort has been to create premium, innovative advertising experiences for world- class casual mobile games like King’s Candy Crush Saga. Looking ahead, we plan to launch advertising across the Activision Blizzard portfolio, including high growth areas like esports. This is a really exciting time to join this growing business.
Covid- 19 Hiring Update: We’ve transitioned to a work- from- home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.
Your role within Activision Blizzard Media
You will be responsible for helping with advanced quantitative research within the measurement and insights team of our advertising business. This includes marketing analytics, designing and executing survey research, ad hoc data queries, and working along our data science team to structure internal data for the needs of the sales, marketing, measurement, and insights teams.
As an expert in data science techniques and rigorous quantitative analytics, this role will infuse quantitative rigor and insight into broader measurement and marketing initiatives.
Your role within Activision Blizzard Media
This role will work alongside the head of Quantitative Research (QR) and the rest of the Marketing, Measurement, & Insights (MMI) team to carry out the roadmap for quantitative research related to ad effectiveness & user experience at ABM.
Help design and execute survey research to assess the impact of advertising products on our platform as well as understand insights about our audience.
Execute research plans under the supervision of the head of QR that help assess the impact of advertising on our players
Assist with ad hoc analysis and large scale meta analysis to determine best practices among advertising campaigns to yield successful branding and offline sales lift outcomes.
Perform ad hoc data queries and statistical analyses to provide audience insights to internal and external constituents.
Use advanced statistical modeling techniques to unlock deeper psychological and behavioral insights about our gaming audience.
Manage projects end to end including the creation of technology and tools that aid in the creation of insights for the Marketing, Measurement, and Insights (MMI) team.
Assist in QA of existing tools and management of projects assessing the methodological decisions of our analyses and tools.
Skills to create thrills
Strong analytical, organizational, and communication skills.
Advanced knowledge of R required.
Knowledge of analytics and inferential statistics.
Strong organization and project management skills.
Willingness to learn SQL and Google BigQuery.
Strong skills in efficiency and effective visualization of data.
Excellent ability to communicate analytics to a non- technical audience.
Experience in executing research plans from survey design to presentation.
Strong presentation skills for internal stakeholders, with a focusing on explaining both the methodology and insights derived from statistical models.
Interest in gaming across a variety of platforms (mobile, console, PC, etc.) preferred.
BA/BS in quantitative social sciences, statistics, or quantitative marketing.
MA/MS/PhD in a quantitative discipline a plus.
We’re Seriously Playful
Officially, we’re a leading interactive entertainment company for the mobile world. Unofficially, we’re a serious business that’s not afraid to have fun. Every day at King, we mix intuition with logic, art with science and magic with mathematics to create the games the world loves to play. Together with our parent company Activision Blizzard, our mission is to bring moments of magic to everyday life. If you think this is something you can help us achieve, let’s talk.
About Activision and Our Family of Brands
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one (or more!) of our games. We have developed more than 200 fun titles and offer games in over 200 countries and regions. King has game studios in Barcelona, Berlin, Bucharest, London, Malmö, Seattle, San Francisco and Stockholm along with offices in Chicago, LA, Malta, New York, and Tokyo. King is an independent unit of Activision Blizzard Inc. (Nasdaq: ATVI) which acquired King in February 2016.
Activision Blizzard is a member of the Fortune 500 and S&P 500, and the world's most successful standalone interactive entertainment company.
We delight hundreds of millions of monthly active users around the world every day through franchises including Activision's Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™.
We’ve been one of Fortune’s "100 Best Companies To Work For®" for the last four years. Headquartered in Santa Monica, California, we have operations throughout the world, and our games are played in 196 countries.
More information about our company and products can be found on our website, www.activisionblizzard.com.
Want to join our Kingdom? You’ll find all you need to apply, plus more information on our culture, values and benefits, including relocation packages at jobs.king.com. All applications should be made in English.
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