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Brand Marketing Director - 12M FTC

London 224

Job Description

We are looking for a Brand Marketing Director to join the London team for a fixed term maternity contract.

This role will be responsible for re- energising the Candy Franchise, launching new games, growing revenue and our player base through exciting and culturally relevant work and happy, high- performing teams.

This role reports into the Senior Director of Creative Marketing.

Your role within our Kingdom

We are looking for an exceptional creative marketeer who has proven experience building brands, developing world- class, culturally potent campaigns and driving marketing innovation. You’ll bring flair, raise the bar creatively and bring customer- centric thinking to develop effective communications that drive long- term growth.

We’re looking for an excellent team player who can lead by example and work collaboratively across departments. You will be able to lead cross functional teams and work closely with channel partners spanning: Product Marketing, Media, CRM, PM, Social and PR to develop integrated ideas that deliver growth for King and disruption to the category.

You will need to demonstrate the ability to drive multiple projects forward at pace and with agility, utilising data to shape the work and make informed decisions whilst being cognisant of the broader marketing ecosystem. Importantly the consumer will be at the heart of everything you do.

Experience within the digital environment is essential, understanding consumer journeys across online products or services.

You will manage a small team and as well as rolling your sleeves up and getting involved with both the strategy and the work, you’ll help create a culture of curiosity, innovation and creativity. You’ll also help remove operational friction, promote agility and inspire teams as to what good looks like.

You’ll be a champion of our values: Fun and friendly, humble and open, fast and fluid, creative champions, care and craft.

Responsibilities include:

  • Campaign Management & Planning: Plan and deliver high impact brand campaigns across all consumer touch points, working across the marketing matrix to deliver a co- ordinated plan with a clear proposition.

  • Demonstrate the ability to build clear and compelling briefs, and

  • Enable agencies to deliver creative and impactful responses

  • Showcase robust creative strategies underpinned by clear insight and consumer centricity

  • Work closely with media and performance teams to ensure the comms strategy is delivered through the funnel across all paid touchpoints

  • Work with all owned and earned channel leads to ensure synergy throughout the campaign planning and execution

  • You will be comfortable with data and show the ability to analyse results and optimise campaigns on the go

  • Agency Management: Proven ability to drive multiple agencies or vary size to deliver world class campaigns, whilst overseeing resource planning, budgets and relationship management.

  • Driving Team excellence - Leading the Brand Creative team to constantly evaluate their work, seek ways to improve campaigns and ultimately elevate execution. You will be entrepreneurial with ideas around how to optimise creative; bringing in inspiration from the broader market.

  • You have a strong grip of the commercial drivers within a business enabling you to make smart and informed decisions around key priorities. You will seek out ways to prove the value of the creative work delivered and how that ladders up to the wider business KPIs.

  • Understanding of product or game development: Understand the processes and flexibility needed to work with teams during upstream development, you will input a consumer centric POV that enables us to help shape product propositions and create campaigns that drive results.

  • Developing internal relationships: Influence at a senior level. Hold your own in a fast- paced environment that loves to challenge. Comfortable working in a matrix organization where collaboration is vital.

  • Finance: Manage budget for your area.

Skills to create thrills

You have great passion for building brands in the digital environment.

A strong level of gaming experience, though not a pre- requisite, would be beneficial. The new games you’ll be marketing will sit both in the mid- core (e.g. Action Role Play, strategy) and casual (e.g. puzzle) categories.

  • You are an experienced global Brand / Marketing Director who can develop and execute a brand strategy

  • You’ve managed large scale global or multi- regional campaigns that include TV and significant ATL investment.

  • You are numerate with an ability to use data and information to derive insights that can be turned into action.

  • You will have deep consumer marketing skills. They should span the lifecycle of a product or service.

  • King operates in a rapidly changing environment so we are looking for people who can perform well in this space. You are happy being flexible and agile as campaign requirements and game development fluctuate depending on performance.

  • A great communicator, with good presenting skills and a strong ability to build relationships with key partners across different levels. You will be able to hold your own and talk with authority about your speciality.

  • You are a good leader and a great role model. You are pro- active and positive and motivate and empower those around you.

We’re Seriously Playful

Officially, we’re a leading interactive entertainment company for the mobile world. Unofficially, we’re a serious business that’s not afraid to have fun. Every day at King, we mix intuition with logic, art with science and magic with mathematics to create the games the world loves to play. Together with our parent company Activision Blizzard, our mission is to bring moments of magic to everyday life. If you think this is something you can help us achieve, let’s talk.

A great saga needs all sorts of heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can’t expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes. And that’s it.

Apply now!

Want to join our Kingdom? You’ll find all you need to apply, plus more information on our culture, values and benefits, including relocation packages at All applications should be made in English.

King in London

“If it’s a lunchtime battle on the foosball table you’re after, let’s hope you find the London job you’re looking for.”

Our Kingdom is in lively Soho, right in the heart of the West End in the centre of the city.  We’ve taken over four floors of the landmark Ampersand Building and turned them into a leafy hub (look out for the trees…) plus there’s a sweet terrace with inspirational city views.

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Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here.

Download guide

Marketing @ King

London 213


We’re constantly finding new ways to engage our players and inspire more to join us.

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