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Yield Optimization Sr. Analyst - Activision Blizzard Media

V4P FEB19 353

Job Description

Activision Blizzard Media is the gateway for brands to the #1 cross- platform gaming company in the western world, with hundreds of millions of players across over 190 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences.

As a Yield Optimization Analyst, you will be part of the core Sales Operations team, using data- driven analysis and business insights to grow ad monetization for our game publisher partners.

Your insights and decision- making will enable us to deliver top- tier ad monetization to our game partners, enabling them to grow their audiences and deliver a premium player experience. This role reports to the Director of Indirect Sales Operations, and will also work closely with many other stakeholders including the Business Performance & Data Science teams.

This role will be based in San Francisco, with minimal travel for collaboration with other global teams.

Your role within Activision Blizzard Media

  • Perform regular analysis of revenue trends and performance to optimise revenue across programmatic channels and ad networks, including pricing adjustments and ongoing waterfall management

  • Gather insights from ad network partners to develop a strong understanding of programmatic revenue drivers and translate this into actionable business recommendations

  • Partner with colleagues in Sales and Operations to ensure tracking, reporting and forecasting of key advertising operating and financial metrics

  • Collaborate with numerous teams across the business to educate & inform stakeholders about performance and trends in the advertising division

  • Provide insights that help to develop the overall indirect sales growth strategy, with differing approaches across markets and partners to maximize revenue

Skills to create thrills

  • BA/BS in a quantitative or related field, such as Economics, Finance, and Marketing

  • 2+ years of experience in programmatic media and yield optimization, or similar roles in a marketing and/or entertainment context

  • Familiarity with key advertising technology platforms and demand networks, and a good understanding of the mobile video advertising landscape

  • Fluent in Excel, with a proven background of creative problem- solving techniques and attention to quantitative detail

  • Strong interpersonal skills to work with various teams in global locations (the core team will be located in San Francisco)

Bonus points

  • Familiarity with products & platforms such as Google Ad Manager / AdMob, Facebook Audience Network, Amazon Publisher Services, Unity Ads, Ironsource, etc.

  • Willingness to learn SQL & business intelligence tools such as Looker, BigQuery, etc.

  • Experience with programmatic technologies such as OpenRTB, Google Open Bidding, etc.

  • Passion for gaming across a variety of platforms (mobile, console, PC, etc.) and knowledge of the gaming industry

A great saga needs all sorts of heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can’t expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes. And that’s it.

About Activision and Our Family of Brands

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one (or more!) of our games. We have developed more than 200 fun titles and offer games in over 200 countries and regions. King has game studios in Barcelona, Berlin, Bucharest, London, Malmö and Stockholm along with offices in San Francisco, Chicago, LA, Malta, New York, and Tokyo. King is an independent unit of Activision Blizzard Inc. (Nasdaq: ATVI) which acquired King in February 2016.

Activision Blizzard is a member of the Fortune 500 and S&P 500, and the world's most successful standalone interactive entertainment company.

We delight hundreds of millions of monthly active users around the world every day through franchises including Activision's Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™.

We’ve been one of Fortune’s "100 Best Companies To Work For®" for the last four years. Headquartered in Santa Monica, California, we have operations throughout the world, and our games are played in 196 countries.

More information about our company and products can be found on our website,

Apply now!

Want to join our Kingdom? You’ll find all you need to apply, plus more information on our culture, values and benefits, including relocation packages at All applications should be made in English.

King in San Francisco

Location Sanfrancisco (1)

“It’s a bit of a myth that people wear flowers in their hair here, but if you join us in San Francisco, we certainly won’t stop you doing it.”

It’s a small team here on the West Coast, but it’s one that is growing, both for our studio world and also our Advertising business. With its mild climate, stunning scenery and cosmopolitan character, San Francisco is one of North America's most beautiful and exciting cities. You’ll find our studio within striking distance of the AT&T stadium and only a short tram ride away from the heart of the city.

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Advertising & Sales @ King

V4P FEB19 353

Advertising & Sales

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