Skip to main content

Player Insights Manager

London 224

Job Description

We are looking for an experienced Insights professional with a background in marketing research, and preferably working knowledge of behavioural data to support game and marketing development across King.

You will work across our Candy Crush Franchise and New Games titles, collaborating across the various teams to ensure tangible outputs are delivered to inform decision- making in the business.

Your role within our Kingdom

As part of the Player Insights team, you will design and implement consumer research programs and provide ongoing insight- based guidance primarily to game development studios, Marketing, Publishing and other teams throughout King.

You will have demonstrated experience advising Product and Marketing teams in multiple functions and measurably improving business and marketing results through consumer insight.

This role reports into the Associate Director of the Player Insights Team based in London.

Responsibilities include:

  • Scope and deliver campaign analysis to understand impact to business and brand metrics

  • Act as an Insight consultant, working with stakeholders to formulate an Insights agenda for specific Games teams

  • Incorporate behavioural data and research leveraging our internal understanding of players and their gaming habits and practices

  • Seek, test and adopt new methodologies that further enhance the efficiency of the Player Insights team.

  • Manage and leverage an online community of players for research

  • Manage research relationships with external vendors and internal partners.

  • Develop capabilities and solutions that will give fast- turn- around insights using internal data.

Skills to create thrills

  • Relevant global experience in Consumer Insights with a good understanding of product development and marketing effectiveness

  • Comfortable working and communicating in a geographically, culturally diverse and international business.

  • Excellent communication and presentation skills with the ability to build relationships across all levels of the business and with external agencies

  • Significant quantitative experience

  • Extensive experience in consumer research with strong customer- facing consultative expertise

  • Proficiency in all parts of the research (qualitative and quantitative) life- cycle, to include: briefing, recruitment, questionnaire/discussion guide design, analysis, synthesis of findings, communication of insights

  • A growth mindset with strong leadership attitude

  • A self- starter with an entrepreneurial mindset

  • Ability to juggle multiple projects and priorities, delivering in a fast- paced environment, whilst keeping a calm head.

Bonus points

  • Passionate about playing both casual games and action, strategy and RPG games

  • Being able to speak Swedish is a plus

We’re Seriously Playful

Officially, we’re a leading interactive entertainment company for the mobile world. Unofficially, we’re a serious business that’s not afraid to have fun. Every day at King, we mix intuition with logic, art with science and magic with mathematics to create the games the world loves to play. Together with our parent company Activision Blizzard, our mission is to bring moments of magic to everyday life. If you think this is something you can help us achieve, let’s talk.

A great saga needs all sorts of heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can’t expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes. And that’s it.

Apply now!

Want to join our Kingdom? You’ll find all you need to apply, plus more information on our culture, values and benefits, including relocation packages at All applications should be made in English.

King in Stockholm

“Go and watch the sunset at Skinnarviksberget, it’s the best secret beauty spot in the city.”

This is where it all began. From our Stockholm studio we first embarked on the Candy Crush Saga and the rest is Nordic folklore…

Browse all of the roles

Relocation Guide

Here at King, we know moving to another country is a life changing decision.

That’s why we’ve gathered everything essential in this easy-to-read-guide. This way you can enjoy your time fully when you get here – like hiking and eating raw herring.


Download guide

Marketing @ King

London 213


We’re constantly finding new ways to engage our players and inspire more to join us.

Browse all of the roles