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Director, Product Marketing - Soda

London 224

Your role within our Kingdom

The Director, Product Marketing is a fundamental bridge between product and marketing for Soda. They will be an integrated member of game leadership teams, supporting the Executive Producer and working side by side with other functional leaders such as the Lead Game Designer and Business Performance Director. They are part of the game leadership team that is responsible for developing and executing the product strategy.

They will represent the marketing organization in game discussions to influence product priorities. Conversely, they will act as a spokesperson for the game team within the marketing function to influence marketing priorities.

This role is a core element to bring our product and marketing functions closer together to build great games, ultimately serving and entertaining millions of players via a range of marketing and product initiatives that will drive more acquisition and more lust to play our game.

Responsibilities

Drive Strategic Marketing Plan Development:

  • Co- develop what experiences we build in the game: Partner with the lead producer and the game leadership team to structure and develop a calendaring of product initiatives that are marketable and in line with the overall marketing strategy

  • Shape how we build these experiences: As an integrated member of the game team influence how these experiences are built in order to improve both our in- game KPI’s but also the marketability of the game and the overall strength of our brand

  • Lead how we market these experiences: Provide a game- centric view to the marketing organization to ensure we develop the best go- to- market strategy & support in- game and outside the game. This will include, but is not limited to, the creation and ownership of a product marketing calendar based on in game experiences that will make it marketable in front of a consumer audience.

Constantly improve and optimize through data- based decision making:

  • Partner with Marketing Analytics to evaluate the performance of the strategies and identify new opportunities

  • Recommend appropriate market research, benchmarks, polls and consumer studies as required. Utilize Player Insight to effect game decisions earlier in the development process and sustain existing game performance

  • Identify the game’s target audience, positioning, values, and selling points and then partner with the Marcomms team to create the marketing plans and activities which further develop the games brand identity and creative direction ensuring there is a red thread for Game identity: title, packaging, storytelling, etc.

  • Steer pan marketing campaign analysis and provide recommendations for best practice to implement on an on- going basis

  • Collaborate with peers across marketing to ensure a consistent approach to branding and campaign execution

  • Work with the performance marketing team to identify opportunities for growth

  • Align with our CRM teams to activate our player network for pre and post launch marketing campaigns

  • Ensure functional experts involved and part of key forums with the game teams

Skills to create thrills

The successful candidate will have:

  • Functional Expertise: Experienced Product Marketer with a good understanding and appreciation of broader marketing

  • Industry Sector: Online, Consumer, live service

  • Solid evidence leading product innovation/development which has delivered sustainable growth

  • Consumer- centric approach to marketing, helping the organization understand opportunities in a player- centric way

  • Experience of working in a matrix environment

  • Multi country/multi market experience

  • Passion or interest in Gaming

We’re Seriously Playful

Officially, we’re a leading interactive entertainment company for the mobile world. Unofficially, we’re a serious business that’s not afraid to have fun. Every day at King, we mix intuition with logic, art with science and magic with mathematics to create the games the world loves to play. Together with our parent company Activision Blizzard, our mission is to bring moments of magic to everyday life. If you think this is something you can help us achieve, let’s talk.

A great saga needs all sorts of heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can’t expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes. And that’s it.

Apply now!

Want to join our Kingdom? You’ll find all you need to apply, plus more information on our culture, values and benefits, including relocation packages at jobs.king.com. All applications should be made in English.

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