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Product Marketing Director - New Games

London 224

Your role within our Kingdom

Reporting to the Head of Marketing, the Director will focus on building strong marketing foundations for King’s future games launches. This role straddles multiple games in various stages of development in the Stockholm studio. The role oversees a large matrix of marketers contributing to new game development and go to market strategy.

Details:

  • Virtual matrix team of 10+

  • Located in Stockholm however travel to London will be required to spend time with support marketing functions (Performance Marketing/ASO/Player insight/market intelligence/creative)

  • Reports to Head of Marketing with matrix reporting into New Games studios exec producers

Responsibilities include:

Deliver market & audience fit game proposition & positionings for new titles:

  • Partner with Studio, Market & Competitor Insights, Strategy and Player Insight teams to define our game target audience and underpin the business case. Steer the studio in their development to hit target market and overall ambitions.

  • Collaborate closely with the Studio to effectively articulate and refine their game concepts and partner with consumer research & studio leads to create stand out market positionings that can be tested and refined over time.

  • Deliver Brand Positioning & Brand Identity: leverage internal & external marketing & research to define a consumer led and validated framework & toolkits.

  • Work collaboratively with peers across game development crafts to ensure brand/market positioning is perfectly synchronised with all aspects of the developing IP.

  • Help drive the company thinking forward and improve our ability to build original IP

  • Leverage external bench marking and market insight to gain insights and inspiration as we develop new game positioning and go to market strategies.

  • Partner with multiple cross- functional leaders to foster and promote close collaboration across crafts and between marketing and studio as we endeavour to launch stand- out original IP.

  • Exhibit strong leadership, improving collaboration and processes within the team and across the business to empower us to launch the next big hit for King.

Help drive the company thinking forward and improve our ability to build original IP:

  • Leverage external benchmarking and market insight to gain insights and inspiration as we develop new game positioning and go to market strategies.

  • Partner with multiple cross- functional leaders to foster and promote close collaboration across crafts and between marketing and studio as we endeavour to launch stand- out original IP.

  • Exhibit strong leadership, improving collaboration and processes within the team and across the business to empower us to launch the next big hit for King.

Build go- to- market strategies (from testing/Soft & global launch) from 12- 18 months prior to launch:

  • Plan marketing strategy for games launches, building plans from early observations, insights & goals through to impactful launch plans in line with decision gates and game development milestones.

  • Develop the 18 months game road map from a product and feature development point of view: prioritize key development of features & content that will define game success and high marketability of it

  • Collaborate with internal publishing partners to ensure marketing readiness for play- testing (small market launches).

  • Improve the King marketing approach to go to market strategy development, driving the agenda for what should be done, by whom and at what point in early game development.

Constantly improve and optimise through data based decision making & consumer insights:

  • Oversee testing pipeline from concept stage through to global release, building our target audience understanding and rigorously applying insight to inform brand positioning and go to market strategy.

  • Constantly challenge and coach marketing matrix to employ a strategic, sequential and hypothesis led approach to testing.

  • Collaborate with Performance Marketing and App Store Optimisation teams to ensure there is a robust testing plan on how we improve the funnel (from impression to install) and ensure the teams are challenged to optimise strategy and creative at every step to improve UA KPIs

Skills to create thrills

The successful candidate will be a hands- on marketing executive with strong product and consumer marketing experience. S/he will bring a track record of leading strategic marketing initiatives, and in particular of driving new product development and go to market strategy.

Specific requirements include:

  • High proficiency in product marketing including experience of defining and delivering brands across a broad range of touch points, with particular experience of developing clear and unique brand & market positionings founded on strong insights.

  • A strategic thinker, able to map out go to market strategy for products in their early development stages, using multiple testing approaches to build, challenge and refine hypotheses.

  • Commercial intelligence coupled with creativity to drive value

  • Strong leadership skills; ability to recruit and develop strong marketing individual contributors and leaders; ability to balance driving execution with setting an inspiring vision

  • A consumer- centric approach to marketing with the ability to ensure the organisation can view the market and product set through the eyes of the customer

  • Experience with mobile & games experience preferred though not a prerequisite.

  • Able to demonstrate strong analytics, data based decision making

We’re Seriously Playful

Officially, we’re a leading interactive entertainment company for the mobile world. Unofficially, we’re a serious business that’s not afraid to have fun. Every day at King, we mix intuition with logic, art with science and magic with mathematics to create the games the world loves to play. Together with our parent company Activision Blizzard, our mission is to bring moments of magic to everyday life. If you think this is something you can help us achieve, let’s talk.

A great saga needs all sorts of heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can’t expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes. And that’s it.

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Want to join our Kingdom? You’ll find all you need to apply, plus more information on our culture, values and benefits, including relocation packages at jobs.king.com. All applications should be made in English.

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