Senior Technical Product Marketing Manager
Craft:Advertising & Sales
Activision Blizzard Media is a rapidly growing business created to connect advertisers with our 350M+ global player base across Activision, Blizzard, and King. The initial goal of this thriving start- up effort has been to create premium, innovative advertising experiences for world- class casual mobile games like King’s Candy Crush Saga. Looking ahead, we are developing player- first advertising experiences across the Activision Blizzard portfolio, including high- growth areas like eSports.
With the explosive growth of in- game advertising, this is a really exciting time to join the team in a pivotal new role leading our game studio facing GTMs. This role will be the key interface between our Product Management, Strategy, and Commercial teams driving the continued commercial success of our advertising monetization strategy.
We are seeking an experienced AdTech professional - who is as comfortable talking to Product Managers in detail about topics such as Identity, header bidding, or ad yield as discussing monetization pain points with Demand Ops managers.
You’ll serve as the first point of contact to game studios on how our ad products work and why it matters to them. The ideal candidate will have a track record of developing internal GTMs, senior stakeholder management, and working internationally.
You will be working with teams across San Francisco, New York, London, and Stockholm.
Game Changing - What you'll be doing
Develop our Game Studio facing Go- To- Market strategy and structure with internal stakeholders
Lead GTM process management and communication to game studios of our advertising products
Create technical product marketing materials, including; data sheets, internal resource pages, demo videos, presentations & more for internal game teams
Conduct competitive analysis to influence product roadmap decisions and internal game team knowledge of relevant advertising trends & requirements
Partner with Product Management to shape product roadmap and development to drive internal adoption by the game teams and business revenue
Contribute to product marketing, strategic planning, and stakeholder management across Activision Blizzard Media
Develop messaging and positioning for game teams about our ad product development based on a deep understanding of their needs and challenges
Skills - What’s you’ll bring
Experience working in technical Product Marketing or Product Management; demonstrating at least one promotion in this area
Proven experience in Advertising or Ad Tech, with the ability to understand the technical details of advertising capabilities and standards
Expertise in crafting compelling positioning and messaging for internal business customers
Strong interpersonal skills at all levels and demonstrated ability to work collaboratively across different functions and business units
Passion for mobile gaming and brand advertising a big plus
BA/BS degree, MBA a plus
King is the game developer behind the world- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications need to be in English.
Discover King at careers.king.com
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